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Bala Vikasa
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Sales & Marketing Manager

Sales & Marketing Manager

Bala Vikasa

3 years

3 - 6 Lacs

Hyderābād

Posted:12 hours ago| Platform: GlassDoor logo

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Skills Required

marketing positioning training retention drive pipeline outreach networking strategy content benchmarking analysis management crm excel strategies support service analyze word reporting report leadership communication negotiation tracking

Work Mode

On-site

Job Type

Part Time

Job Description

Job Title: Sales & Marketing Manager

Location: Bala Vikasa Centre for Social and Responsible Business (CSRB), Hyderabad

Budget: 6 to 7 lakhs ( Fixed + Variable)

Job Summary

Bala Vikasa is looking for a results-driven Sales and Marketing Manager to lead the promotion and revenue generation efforts for its state-of-the-art CSRB facility. The role focuses on positioning CSRB as a preferred destination for training programs, workshops, conferences, and institutional events among corporate, government, nonprofit, and academic clients. The ideal candidate will be responsible for client acquisition, marketing, lead conversion and client retention to meet and exceed revenue targets.

Key Responsibilities

1. Sales and Client Acquisition

Drive bookings and rentals of CSRB facilities including training halls, conference rooms, guest houses, and dining services through new client acquisition.
Identify and independently engage with potential clients such as corporates, NGOs, CSR teams, academic institutions, and government departments.
Build a strong sales pipeline through proactive efforts like digital outreach, cold calls, networking, field visits, and direct leads—excluding walk-ins, existing clients, or referrals handled by others.
Respond to new inquiries, share customized proposals, conduct site visits, and independently close rental agreements.

2. Marketing and Promotion

Execute a facility-specific marketing strategy set up by communications team to build awareness and increase bookings.
Collaborate with the communications team to plan and execute targeted digital campaigns (LinkedIn, Google, Instagram, Email) promoting CSRB’s infrastructure and services; provide inputs and feedback based on campaign performance and lead generation outcomes.
Work closely with the communications team to develop marketing materials such as brochures, videos, and client testimonials; review content and suggest improvements to ensure alignment with sales goals and client expectations.
Conduct competitive benchmarking and client feedback analysis to upgrade offerings and ensure relevance.

3. Lead Management and Conversion

Maintain a well-documented lead funnel using CRM or Excel trackers.
Track client journey from inquiry to closure and implement strategies to improve conversion rates.
Follow up with potential clients, respond promptly, and maintain a client-first approach in all communications.

4. Client Experience and Retention

Coordinate with facility operations, hospitality, and support teams to ensure seamless service delivery for booked events.
Gather and analyze client feedback post-event to improve service quality.
Build long-term relationships to encourage repeat bookings and word-of-mouth referrals.

5. Reporting and Revenue Generation

Maintain weekly, monthly and all other relevant dashboards on inquiries, bookings, revenue, and campaign performance.
Report progress to leadership and suggest strategies to increase occupancy and utilization.
Achieve quarterly and annual revenue targets set by the management, specifically through new leads generated by him/her, and regularly monitor progress toward meeting them.

Required Qualifications & Skills

Bachelor’s degree in Marketing, Business, Hospitality, or a related field.
3–6 years of experience in institutional or B2B sales, marketing, or event space rentals.
Proven track record in client acquisition and conversion.
Strong communication, negotiation, and interpersonal skills.
Proficiency in CRM platforms and lead tracking tools.
Ability to work independently, manage time, and deliver on revenue targets.

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Bala Vikasa

Non-Profit, Social Development

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Sales & Marketing Manager