Sales Manager

Location:

Department:

Reports to:

Team:

AAC blocks

distributor/dealer network

• Channel & Distributor Development

• Identify, appoint, and ramp

  distributors/dealers

  in priority towns; execute onboarding, targets, and policies.
• Increase numeric & weighted distribution; ensure dealer activation and repeat orders.

• Project Sales / B2B Conversion

• Map and penetrate

  builders, contractors, infra companies, architects, and procurement heads

  .
• Drive specs, site demos, and

  BOQ conversions

  ; maintain a live project funnel (A/B/C stages) in CRM.

• Revenue, Margin & Collections

• Deliver monthly volume (m³/blocks), price–mix, and

  DSO/collections

  targets; manage credit limits and payment cycles.

• Territory Planning & Execution

• Route plans, weekly beat, site coverage, competition tracking, price intelligence.
• Coordinate dispatches with loading supervisor & logistics; ensure

  OTIF

  deliveries and POD closure.

• People Leadership

• Coach sales executives: leads, visits, demos, closure discipline; weekly reviews and ride-alongs.

• Process & Reporting

• Forecasting, competitor reports, tender watch (as relevant),

  Zoho CRM hygiene

  , MIS (daily/weekly/monthly).

• 3–6+ years

  in AAC blocks / lightweight blocks / cement or building materials.
• Proven

  distributor development

  and

  project conversion

  record with references/figures.
• Strong network with local

  developers, contractors, and project procurement

  .
• Working knowledge of

  freight, e-invoice/e-way bill, GST basics

  , site delivery realities.

• Hunter mindset, negotiation, objection handling,

  closing

  .
• Data discipline (CRM, funnel, forecast); Excel/Sheets comfort.
• Languages:

  Telugu + English

  (Hindi a plus).
• Willing to travel

  60–70%

  across territory; holds a valid two/four-wheeler license.

• Graduate (any discipline). MBA/PGDM preferred but not mandatory for strong performers.

• Fixed:

  ₹25,000–₹35,000 per month (as per experience).

• Variable:

  Monthly incentives linked to m³ sold, new distributor activation, collections.

• Perks:

  TA/DA/fuel reimbursement, mobile allowance; PF/ESI as per company policy.

• Volume:

  ≥

  [set target] m³/month

• New Channels:

  2–3

  new active dealers per month until coverage goal

• Active Dealers:

  [target]

  with ≥2 orders/quarter each

• Project Wins:

  [target]

  new project conversions/quarter;

  win rate ≥25–30%

• Collections/DSO:

  DSO ≤ [X] days

  , % collection vs. billing ≥

  95%

• Price–Mix/Margin:

  Achieve approved price floors and product mix

• CRM Hygiene:

  100% call logging; clean funnel with next steps & dates

• 30 days:

  Territory & competitor mapping, top 100 accounts list, target town matrix, 10+ hot leads, 1 distributor signed, CRM fully active.

• 60 days:

  3–5 distributors live, 20+ active dealers, 10+ site demos, first 2 project POs, OTIF >90%.

• 90 days:

  Stable run-rate at

  [target] m³/month

  , DSO within limits, 6–8 project conversions in funnel, team hitting activity benchmarks.