Sales Development Representative

Sales Development Representative (Outbound)

Location:

Experience:

The Role

We're looking for a motivated and disciplined Sales Development Representative (SDR) to drive 100% outbound pipeline generation in the Southeast Asia market. You will be at the front lines of our sales efforts, building target lists, running cold call blocks, and executing multi-step email sequences to book high-quality first meetings.

This is a pure outbound role with a focus on consistent activity and pipeline quality. There is no inbound lead routing.

What You'll Do

• Prospecting & List Building:

   Build ideal customer profile (ICP)-aligned account and contact lists. Identify key decision-makers and buying committees within HR and IT (e.g., CHRO, Head of HR Ops, CIO, InfoSec).

• Cold Calling:

   Execute daily call blocks with live talk-time targets. Develop structured voicemails and rapid callback strategies.

• Cold Emailing:

   Write concise and localized cold emails. Manage multi-touch sequences and continuously A/B test subject lines and openers to improve response rates.

• Sequencing & Cadences:

   Run disciplined 8–12 step, 14–21 day cadences that combine calling, email, and LinkedIn engagement (where compliant).

• Initial Qualification:

   Conduct a quick discovery call (BANT/CHAMP-lite) to confirm pain points, identify stakeholders, and understand timelines.

• Meeting Setting:

   Schedule and calendarize qualified first meetings for Account Executives, ensuring all meeting notes, context, and goals are clearly documented.

• CRM Hygiene:

   Maintain a clean CRM by logging all activities, notes, and dispositions. Keep sequences and prospect lists well-organized.

• Market Feedback:

   Capture and communicate market feedback, including common objections, competitor mentions, and persona insights, to the Marketing and Product teams.

• Compliance:

   Respect country-specific privacy, DNC (Do Not Call), and call-recording consent norms across all SEA regions.

Key Performance Indicators (KPIs)

• Dials:

   60–90 per day, with 60–90 minutes of talk time per day.

• Emails:

   50–100 per day (personalized steps within sequences).

• First Meetings Booked:

   35–50 per month.

• SAOs (Sales-Accepted Opportunities):

   15–25 per month.

• No-Show Rate:

   ≤ 15% (with confirmation and reminders).

• CRM Hygiene:

   100% of activities and notes logged within 24 hours.

Requirements

Must-Haves:

• 1–4 years of experience as an Outbound SDR or BDR in B2B SaaS. Experience in HR tech, payroll, or workforce management is a plus.
• A "phone-first" mindset with confidence in handling live conversations, overcoming objections, and leaving concise voicemails.
• Excellent written and spoken English with a clear and neutral phone presence.
• Hands-on experience with LinkedIn Sales Navigator, a CRM (Zoho), and a sequencing tool (Apollo/Outreach/HubSpot).
• A disciplined approach to prospecting, including the habit of operating from structured cadences and time-boxed call blocks.

Nice-to-Haves:

• Previous experience prospecting CHRO, Payroll, or IT stakeholders in SEA.
• Familiarity with intent/data tools (Lusha), cloud phone systems/dialers, and local-call routing.
• Awareness of SEA privacy/DNC/PDPA norms and basic email deliverability best practices.

Traits We Value

• High Activity, Quality First:

   The ability to maintain high activity while focusing on quality messaging and qualification.

• Coachable & Resilient:

   A desire to learn, an ability to handle rejection, and the curiosity to test new talk tracks.

• Process Discipline:

   Strong organizational skills for managing your calendar, notes, and next steps.

• Cultural Respect:

   An understanding of and respect for cultural nuances across Southeast Asia.

Tools You'll Use

• CRM:

   Zoho

• Sequencing:

   Apollo/Lemlist

• Social Prospecting:

   LinkedIn Sales Navigator

• Telephony:

   A cloud dialer