Retention Marketing

About the company

Treebo Hospitality Ventures is India’s most loved brand and one of the largest chains in the

budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers

travellers the unprecedented value proposition of high-quality stays at affordable prices

wherever they go. We are proud of putting dignity back into budget travel where earlier the

traveller was forced to contend with poor quality and hygiene.

Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality

expertise. Our operational ethos is clear and focused from Treebo Club, an innovative

distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a

cutting-edge SaaS solution and a comprehensive hotel management software.

With a strong technological foundation and a passion for hospitality, THV aims to deliver

exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo,

Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and

affordability.

Treebo is a Great Places to Work certified organisation. We take immense pride in our culture

which is built on a strong foundation of 7 values. Some of these values include - “Exhibit Owner

Mindset” and “Have the humility and hunger to learn and help learn”, amongst others. We

strongly believe in offering our people - “Treebs”, as they are called - unmatched opportunities

to learn and grow. If you’re looking to work at a place that is built on strong fundamentals of

business and professional conduct, Treebo is the place for you.

About The Role:

We are seeking a dynamic and data-driven Manager – Retention Marketing to lead and

grow our customer lifecycle and loyalty initiatives. You’ll work with the team retention

marketing strategy across channels like email, SMS, push notifications, WhatsApp, RCS

and app messaging to maximize repeat bookings, reduce churn, and increase customer

lifetime value (CLV).

Key Responsibilities:

● Retention Strategy:

Co-develop and execute the retention marketing roadmap, identifying key lifecycle

stages (onboarding, repeat, churn risk, win-back) and implementing targeted

communication strategies.

● Customer Segmentation:

Build actionable audience segments based on user behavior, demographics, loyalty

status, and booking patterns using CRM tools and analytics platforms.

● Multi-Channel Campaigns:

Plan, create, and manage end-to-end campaigns across email, SMS, WhatsApp, push

notifications, and in-app messages to drive engagement and repeat bookings.

● Loyalty & Rewards Integration:

Work closely on the Loyalty Program to promote tier benefits and increase member

stickiness and repeat rates through exclusive campaigns. Automate these campaigns to

ensure timely communication.

● Automation & Personalization:

Set up event-triggered journeys (abandoned cart, post-stay engagement, reactivation

campaigns) using marketing automation tools.

● Performance Analysis:

Monitor and report key retention metrics, including repeat rate, churn rate, email

open/click rates, and redemption behavior. Continuously optimize campaigns based on

data insights.

● Cross-functional Collaboration:

Partner with Product, Tech, CRM, Revenue Management, and Guest Experience teams to

create seamless user journeys and touchpoints.

What we are looking for

● 3–6 years of experience in retention/lifecycle/CRM marketing, ideally within the

hospitality, travel, or consumer tech industries

● Deep understanding of customer journeys, loyalty behavior, and marketing

automation

● Proficiency with CRM/marketing automation tools like MoEngage, WebEngage,

CleverTap, or similar platforms

● Strong analytical mindset with experience using tools like Excel, Google Analytics,

or Mixpanel

● Use AI to simplify and speed up execution as well as analysis

● Excellent written communication and storytelling skills

● A/B testing mindset with a willingness to experiment and iterate