Retention Marketing Specialist

Retention Marketing Manager

(Adjustable: Executive / Specialist based on experience)

Location: Noida

Department: Marketing

Reports to: Head of Marketing / Growth Head

Job Objective:

• Drive customer retention and repeat purchases
• Increase customer lifetime value (CLTV)
• Execute personalized lifecycle marketing campaigns across channels

Key Responsibilities:

Hold over email marketing tools , AIsensy , interakart etc .

• Develop and implement retention and lifecycle marketing strategies
• Plan and execute campaigns via Email, SMS, WhatsApp, Push Notifications, etc.
• Create win-back, reactivation, and loyalty-driven communications
• Segment customers based on behavior, RFM analysis, purchase history, etc.
• Optimize user journeys using automation platforms (e.g., Klaviyo, MoEngage, CleverTap)
• Track retention KPIs: repeat rate, churn rate, LTV, CAC payback, etc.
• Perform A/B testing on content, subject lines, send times, and offers
• Coordinate with creative, product, and customer service teams
• Prepare reports with actionable insights from customer data and campaign performance
• Implement and manage loyalty/referral programs if applicable

Required Skills & Experience:

• 2–5 years experience in retention/lifecycle/email marketing (D2C preferred)
• Strong understanding of customer journey and funnel optimization
• Experience with marketing automation tools (e.g., Klaviyo, MoEngage, WebEngage)
• Good analytical skills; comfortable working with customer data
• Proficiency in Excel / Google Sheets
• Basic HTML/CSS knowledge (for email design – optional but a plus)
• Excellent communication and copywriting skills
• Familiarity with customer segmentation and behavioral targeting

Key Metrics to Drive:

• Retention rate
• Repeat purchase rate
• Churn rate
• LTV / CAC ratio
• Email/SMS metrics – Open Rate (OR), Click-Through Rate (CTR), Conversion Rate (CVR)
• Net Promoter Score (NPS)

Preferred Background:

• Worked in D2C, ecommerce, subscription, or consumer product brands
• Experience in high-growth or startup environments
• Understanding of customer loyalty programs and CRM strategies