Retention Marketing Manager (Adjustable: Executive / Specialist based on experience) Location: Noida Department: Marketing Reports to: Head of Marketing / Growth Head 🔹 Job Objective: Drive customer retention and repeat purchases Increase customer lifetime value (CLTV) Execute personalized lifecycle marketing campaigns across channels 🔹 Key Responsibilities: Hold over email marketing tools , AIsensy , interakart etc . Develop and implement retention and lifecycle marketing strategies Plan and execute campaigns via Email, SMS, WhatsApp, Push Notifications, etc. Create win-back, reactivation, and loyalty-driven communications Segment customers based on behavior, RFM analysis, purchase history, etc. Optimize user journeys using automation platforms (e.g., Klaviyo, MoEngage, CleverTap) Track retention KPIs: repeat rate, churn rate, LTV, CAC payback, etc. Perform A/B testing on content, subject lines, send times, and offers Coordinate with creative, product, and customer service teams Prepare reports with actionable insights from customer data and campaign performance Implement and manage loyalty/referral programs if applicable 🔹 Required Skills & Experience: 2–5 years experience in retention/lifecycle/email marketing (D2C preferred) Strong understanding of customer journey and funnel optimization Experience with marketing automation tools (e.g., Klaviyo, MoEngage, WebEngage) Good analytical skills; comfortable working with customer data Proficiency in Excel / Google Sheets Basic HTML/CSS knowledge (for email design – optional but a plus) Excellent communication and copywriting skills Familiarity with customer segmentation and behavioral targeting 🔹 Key Metrics to Drive: Retention rate Repeat purchase rate Churn rate LTV / CAC ratio Email/SMS metrics – Open Rate (OR), Click-Through Rate (CTR), Conversion Rate (CVR) Net Promoter Score (NPS) 🔹 Preferred Background: Worked in D2C, ecommerce, subscription, or consumer product brands Experience in high-growth or startup environments Understanding of customer loyalty programs and CRM strategies
