Company Description Adbuffs is a performance-based media buying agency focused on maximizing marketing ROI for brands, helping them become more memorable, impactful, and profitable. Our new-age strategies are designed to deliver exceptional results. We pride ourselves on achieving outstanding outcomes for our clients through tailored media buying solutions. Role Description This is a full-time on-site role for an Assistant Media Buyer, located in the Greater Kolkata Area. The Assistant Media Buyer will handle day-to-day tasks such as media planning, executing media strategies, managing media buying processes, analyzing campaign performance, and maintaining effective communication with internal teams and external partners. Qualifications Proficiency in Media Planning and Media BuyingStrong Analytical SkillsExperience in developing and implementing Media StrategyExcellent Communication skillsAttention to detail and ability to manage multiple tasks effectivelyBachelor's degree in Marketing, Advertising, or related fieldPrevious experience in a media buying role is a plus
Company Description Adbuffs is a cutting-edge, performance-based media buying agency that assists brands in maximizing their marketing ROI, making them more memorable, impactful, and profitable. We focus on creating effective media strategies to enhance our clients' market presence and profitability. Aspiring to partner with us or join our dynamic team? Feel free to reach out to us! Role Description This is a full-time on-site role for a Meta Media Buyer, based in Kolkata. The Meta Media Buyer will be responsible for planning, creating, executing, and optimizing media campaigns across various social media platforms. Key day-to-day tasks include managing budgets, analyzing campaign performance, generating reports, and working closely with the content and strategy teams to ensure alignment with overall marketing goals. Qualifications Proficiency in Social Media Marketing and Social Media Optimization (SMO) Strong Communication and Writing skills Experience in developing and implementing Content Strategy Analytical skills to assess campaign performance and suggest improvements Ability to work collaboratively in a team environment Bachelor's degree in Marketing, Communications, or a related field is preferred Previous experience in media buying or a related role is advantageous
The Performance Marketer will play a crucial role in leading and managing the media buying department. This position involves developing and executing strategic media campaigns, guiding and mentoring teams, and contributing to the agency's growth and industry leadership. THE ROLE: Develop and implement effective media buying strategies to achieve client objectives, including target audience reach, engagement, and conversion. Lead and mentor the media buying team, fostering a collaborative and innovative work environment. Provide guidance, coaching, and training to team members to enhance their skills and expertise. Oversee the execution of media campaigns, ensuring they are delivered on time, within budget, and meet or exceed client expectations. Manage media budgets effectively, optimizing allocation to maximize ROI and achieve profitability goals. Build and maintain strong client relationships by understanding their objectives, delivering outstanding service, and proactively identifying opportunities for growth. Utilize data analytics tools and reporting systems to assess the performance of media campaigns, make data-driven decisions, and provide insights to clients. Stay up-to-date with industry trends and emerging technologies. Implement innovative media buying strategies and contribute to thought leadership within the industry. THE BEST CANDIDATES WILL HAVE Minimum 3 years of experience in media buying and/or 1 year experience in leadership/manager role Bachelor's degree in Marketing, Advertising, Business, or a related field is preferable. A Master's degree is a plus. Strong leadership and team management skills. Strong analytical and data-driven decision-making capabilities. Excellent communication and presentation skills. Proficiency in media buying tools, analytics, and ad platforms. Strong interpersonal skills and good influencing skills, ability to drive a team effectively at all levels. Demonstrated ability to think creatively, solve problems, and drive innovation. Strong organizational skills and detail orientation A high level of professionalism and positive work behavior. Ability to work effectively in a fast-paced, high-energy, team-oriented environment. In-depth knowledge of the digital media landscape and industry trends. Required to work cross-functionally within the organization and with external clients Self-directed and proven ability to work independently Strong analytical, and problem-solving skills Other Details: Job Location : Kolkata Working days & Job Timings: Monday - Friday, from 10:30 am to 6:30 pm. Perks : Opportunity to work with young and enthusiastic professionals who can contribute to your knowledge and skills. Best-in-class pay packages
Job Description: The ideal candidate will be responsible for conceptualizing social media video ads creatively for a wide array of media to fit the needs of internal teams and external clients. You will design and oversee the design's production to ensure the designs are completed in a timely manner. You will also use your knowledge of design to ensure your juniors are trained in the field. Responsibilities Oversee design and production of all online and offline marketing material Conceptualize and execute the creative design strategy behind ad campaigns Ideate and execute graphic and video ads on daily basis as per requirement Create weekly research and ideation reports Qualifications 2+ years of video ad design experience Experience using design software such as Photoshop, Illustrator, After Effects, Adobe Premiere Pro Strong typography skills Strong Composition skills Understands brand guidelines Understanding of social media advertisement Can produce at least 2 facebook video ads per day Other Important Details: Job Location: Remote Working days: Monday to Friday Working Time: 10:30 am to 06:30 pm Experience Required: Freshers - 5 years. Salary: Best as per market standards. Immediate joiner preferred Computer System: Candidates have to use a personal computer system for work. >
Company Description Adbuffs is a performance-based media buying agency focused on maximizing marketing ROI for brands, helping them become more memorable, impactful, and profitable. Our new-age strategies are designed to deliver exceptional results. We pride ourselves on achieving outstanding outcomes for our clients through tailored media buying solutions. Salary Range UPTO 8 LPA Role Description This is a full-time on-site role for an Assistant Media Buyer, located in the Greater Kolkata Area. The Assistant Media Buyer will handle day-to-day tasks such as media planning, executing media strategies, managing media buying processes, analyzing campaign performance, and maintaining effective communication with internal teams and external partners. Qualifications Proficiency in Media Planning and Media Buying Strong Analytical Skills Experience in developing and implementing Media Strategy Excellent Communication skills Attention to detail and ability to manage multiple tasks effectively Bachelor's degree in Marketing, Advertising, or related field Previous experience in a media buying role is a plus
Company Description Adbuffs is a performance-based media buying agency focused on maximizing marketing ROI for brands, helping them become more memorable, impactful, and profitable. Our new-age strategies are designed to deliver exceptional results. We pride ourselves on achieving outstanding outcomes for our clients through tailored media buying solutions. Salary Range UPTO 10 LPA Role Description This is a full-time on-site role for an Assistant Media Buyer, located in the Greater Kolkata Area. The Assistant Media Buyer will handle day-to-day tasks such as media planning, executing media strategies, managing media buying processes, analyzing campaign performance, and maintaining effective communication with internal teams and external partners. Qualifications Proficiency in Media Planning and Media Buying Strong Analytical Skills Experience in developing and implementing Media Strategy Excellent Communication skills Attention to detail and ability to manage multiple tasks effectively Bachelor's degree in Marketing, Advertising, or related field Previous experience in a media buying role is a plus
Role Overview We are looking for a data-driven Retention Marketing Specialist to plan, execute, and optimize lifecycle marketing campaigns that increase repeat purchases, LTV, and customer engagement. You will own CRM channels like Email, SMS, and WhatsApp, working closely with brand, creative, and performance teams. Key Responsibilities Develop and execute customer lifecycle campaigns to drive retention, engagement, and upsell. Manage end-to-end campaign setup on tools like Klaviyo, MoEngage, WebEngage, or similar. Build automated flows for onboarding, reactivation, cross-sell, and win-back. Segment customer lists based on purchase behavior, engagement, and demographics. Write high-converting campaign briefs and work with designers/copywriters for creatives. Track campaign performance, run A/B tests, and optimize for higher CTR, open rate, and conversion. Coordinate with performance marketing team to align acquisition and retention strategies. Monitor deliverability, unsubscribe rates, and maintain clean databases. Report weekly/monthly on retention metrics like Repeat Purchase Rate, LTV, and Churn. Must-Have Skills & Experience 2–4 years of experience in retention marketing / CRM marketing. Proven experience with tools like Klaviyo, MoEngage, WebEngage, or similar. Strong understanding of segmentation, personalization, and automation. Hands-on experience with A/B testing and campaign analytics. Ability to read and interpret data to make campaign decisions. Good communication and coordination skills. What We Offer A fast-paced, high-growth environment with exposure to top D2C brands. Opportunity to own and scale retention for multiple brands. Learning-focused culture with regular training and experimentation. Competitive salary + performance incentives.
Role Overview We are looking for a Senior Amazon Media Buyer who will own end-to-end strategy, execution, and optimization of Amazon Ads for multiple brands. The ideal candidate is analytical, highly skilled in scaling profitable campaigns, and experienced in both Sponsored Ads and DSP. Key Responsibilities Campaign Strategy & Execution Develop and execute full-funnel Amazon advertising strategies (Sponsored Products, Sponsored Brands, Sponsored Display, DSP). Conduct keyword research, competitor analysis, and category insights to build high-ROI campaigns. Manage bid strategies, budgets, and placements for optimal performance. Optimization & Scaling Continuously optimize for ACOS, TACOS, and ROAS while maximizing sales volume. Run A/B tests for ad creatives, placements, and targeting strategies. Identify and scale winning campaigns while pausing underperformers. Analytics & Reporting Track KPIs such as ACOS, TACOS, CTR, CVR, and impressions. Build weekly/monthly performance reports with actionable insights. Maintain clean and structured account architecture. Collaboration Work closely with creative teams to brief ad visuals and copy based on performance data. Align with brand managers on sales targets and inventory planning. Collaborate with marketplace operations for product listing optimization. Must-Have Skills & Experience 2–4+ years of hands-on Amazon Ads management with proven scaling results. Deep knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. Strong analytical skills with proficiency in Amazon Ads Console, Helium 10, Data Dive, or similar tools. Advanced Excel/Google Sheets skills for data analysis.
As a Key Account Manager for our clients, you’ll work closely with internal ( Media Buyers, Designers, Copywriters, and Strategists) and external partners (Founders, CXOs, and Marketing Heads) delivering top-notch performance marketing services. You’ll work closely with our client, and ensure and improve the performance, productivity, and efficiencies in the creation and deployment of that client’s campaigns. THE ROLE: Develop and deliver win-win value propositions and supporting tools to key stakeholders within each account. Deliver the highest level of client satisfaction for the client base while ensuring contract renewal, overall account health and growth. Project manages day-to-day operational and tactical account management activities for assigned accounts. Day-to-day activities include keeping a tab on what's happening inside accounts (sales - spend - ROI - what's happening now) and always being updated with the latest information from media buyers and strategists. Join/Create/Drive an environment of “Client First” at all levels of the organization. Serve as the go-to resource for clients’ product and process knowledge and collaborate with teammates to help them deliver the best possible service experience for the client. Understand project requirements and make sure the team and client both are operating at the fullest extent to make it happen. Serve as the liaison to the support organization for client knowledge, and for appropriately managing escalations. Answering, Resolving queries, and follow-up call questions. Preparing minutes of a meeting or call between client-team. Develop a trusted advisor relationship with customers, ensuring all activities are closely aligned with the client’s business case and business strategy. Foster a sense of urgency, professionalism, and execution that establishes a new level of expected customer service performance. Drive engagement for new and existing customers. Strategize and identify how the team can increase renewal rates and keep our churn rate near zero. Strategically expand our revenue in accounts through cross-sell and upsell Influence future lifetime value through higher service adoption, customer satisfaction and overall health scores THE BEST CANDIDATES WILL HAVE Excellent interpersonal and writing skills Understand basics of business such as Profit and Loss, Margins and Value Propositions. Expertise in managing ground-level operations and handling teams (20-30 members at any given time) Strong communicator and good influencing skills, ability to drive a team effectively at all levels. Be an extremely good team player Strong organizational skills and detail orientation A high level of professionalism and positive work behavior. Ability to work effectively in a fast-paced, high-energy, team-oriented environment. Ability to multi-task and perform effectively under pressure. Required to work cross-functionally within the organization and with external clients Self-directed and proven ability to work independently Strong analytical, and problem-solving skills Deep customer empathy. Ability to have difficult conversations with customers. Be familiar with Google Analytics, PPC, SEO, and various social media branding/marketing solutions. You don’t have to be an expert. We will train you aptly Strong knowledge of MS Office Suite
Job Description: Group Head – Performance Marketing Location: Kolkata (On-site) Department: Performance Marketing Reports To: Founders / Business Head About Adbuffs Adbuffs is a Tier-1 Meta Partner, Google Premier Partner, Shopify Partner, Omnisend Partner, and Klaviyo Partner agency. With 500+ Cr ad spend managed and 100+ DTC brands scaled across categories, we are one of India’s leading performance marketing agencies. Our 120+ member team thrives on fast execution, creative diversification, and data-driven decision-making. We’re looking for a Group Head who can lead, inspire, and scale a performance marketing team driving growth for some of India’s most exciting DTC brands. Key Responsibilities Strategic Ownership: Lead and manage end-to-end performance marketing strategies on Meta and Google Ads for multiple DTC/eCommerce clients. Team Leadership: Manage, mentor, and grow a pod/team of 8–10+ media buyers and account managers, ensuring high performance and accountability. Client Growth Partner: Act as a senior client-facing lead, aligning marketing strategies with business goals, ensuring client NPS and retention. Execution Excellence: Oversee campaign structures, media planning, creative testing, funnel strategy, and optimization to deliver ROAS, CAC, and revenue targets. Analytics & Reporting: Use advanced measurement frameworks (MMM, Incrementality, Marginal ROAS, CAPI) to drive data-backed decision-making. Cross-Functional Collaboration: Work closely with Creative, Retention, Copy, and Design teams to deliver full-funnel solutions. Process & SOPs: Build playbooks, audits, and systems for scaling accounts efficiently while maintaining profitability. Requirements Experience: Minimum 3+ years in Performance Marketing (DTC/Ecommerce focused) with proven success on Meta and Google platforms. Leadership: Prior experience managing and scaling a team of 8–10+ members in an agency or growth-focused setup. Technical Mastery: Deep understanding of campaign structures, optimization levers, attribution models, and creative testing frameworks. Business Acumen: Ability to translate marketing metrics into business outcomes (CAC, ROAS, LTV). Client-First Mindset: Strong communication and problem-solving skills for senior stakeholder management. Ownership: A self-starter who thrives in high-growth, high-responsibility environments. Why Adbuffs? Work with India’s top DTC brands across fashion, beauty, lifestyle, and consumer tech. Exposure to cutting-edge tools (MMM, AI-driven creative testing, incrementality measurement). Growth-focused culture with clear OKRs and fast promotions . Collaborative, performance-driven environment in a 5,000 sq. ft. office with 120+ teammates. Compensation Competitive salary + performance-linked incentives.