Amazon Media Buyer

Role Overview

Senior Amazon Media Buyer

Key Responsibilities

• Campaign Strategy & Execution

• Develop and execute full-funnel Amazon advertising strategies (Sponsored Products, Sponsored Brands, Sponsored Display, DSP).
• Conduct keyword research, competitor analysis, and category insights to build high-ROI campaigns.
• Manage bid strategies, budgets, and placements for optimal performance.

• Optimization & Scaling

• Continuously optimize for ACOS, TACOS, and ROAS while maximizing sales volume.
• Run A/B tests for ad creatives, placements, and targeting strategies.
• Identify and scale winning campaigns while pausing underperformers.

• Analytics & Reporting

• Track KPIs such as ACOS, TACOS, CTR, CVR, and impressions.
• Build weekly/monthly performance reports with actionable insights.
• Maintain clean and structured account architecture.

• Collaboration

• Work closely with creative teams to brief ad visuals and copy based on performance data.
• Align with brand managers on sales targets and inventory planning.
• Collaborate with marketplace operations for product listing optimization.

Must-Have Skills & Experience

• 2–4+ years of hands-on Amazon Ads management with proven scaling results.
• Deep knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Strong analytical skills with proficiency in Amazon Ads Console, Helium 10, Data Dive, or similar tools.
• Advanced Excel/Google Sheets skills for data analysis.