Performance Marketer

The Performance Marketer will play a crucial role in leading and managing the media buying department. This position involves developing and executing strategic media campaigns, guiding and mentoring teams, and contributing to the agency's growth and industry leadership.

THE ROLE:

• Develop and implement effective media buying strategies to achieve client objectives, including target audience reach, engagement, and conversion.
• Lead and mentor the media buying team, fostering a collaborative and innovative work environment. Provide guidance, coaching, and training to team members to enhance their skills and expertise.
• Oversee the execution of media campaigns, ensuring they are delivered on time, within budget, and meet or exceed client expectations.
• Manage media budgets effectively, optimizing allocation to maximize ROI and achieve profitability goals.
• Build and maintain strong client relationships by understanding their objectives, delivering outstanding service, and proactively identifying opportunities for growth.
• Utilize data analytics tools and reporting systems to assess the performance of media campaigns, make data-driven decisions, and provide insights to clients.
• Stay up-to-date with industry trends and emerging technologies. Implement innovative media buying strategies and contribute to thought leadership within the industry.

THE BEST CANDIDATES WILL HAVE

• Minimum 3 years of experience in media buying and/or 1 year experience in leadership/manager role
• Bachelor's degree in Marketing, Advertising, Business, or a related field is preferable. A Master's degree is a plus.
• Strong leadership and team management skills.
• Strong analytical and data-driven decision-making capabilities.
• Excellent communication and presentation skills.
• Proficiency in media buying tools, analytics, and ad platforms.
• Strong interpersonal skills and good influencing skills, ability to drive a team effectively at all levels.
• Demonstrated ability to think creatively, solve problems, and drive innovation.
• Strong organizational skills and detail orientation
• A high level of professionalism and positive work behavior.
• Ability to work effectively in a fast-paced, high-energy, team-oriented environment.
• In-depth knowledge of the digital media landscape and industry trends.
• Required to work cross-functionally within the organization and with external clients
• Self-directed and proven ability to work independently
• Strong analytical, and problem-solving skills

Other Details:

• Job Location

  : Kolkata

• Working days & Job Timings:

  Monday - Friday, from 10:30 am to 6:30 pm.

Perks

• Opportunity to work with young and enthusiastic professionals who can contribute to your knowledge and skills.
• Best-in-class pay packages