Performance Marketer

Job Title: Performance Marketer

Location:

Experience:

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Reports To:

About the Role:

Performance Marketer

Youll be responsible for setting up, tracking, and optimizing campaigns while working closely with content, product marketing, and sales to align messaging and distribution with our ICP. From thought leadership to lead nurturing — you'll play a key role in building momentum across the buyer journey.

Key Responsibilities

•  Lead the execution of thought leadership content and distribution strategy on LinkedIn, including daily posts, scheduling, and engagement
•  Optimize LinkedIn company pages to improve visibility, drive follower growth, and increase engagement
•  Execute targeted LinkedIn connection strategies to grow the right network of ICP profiles
•  Plan and run outbound and nurture email campaigns, focusing on subject lines, deliverability, and conversion
•  Manage tools for LinkedIn/email outreach, including tracking link performance and reply rates
•  Monitor campaign performance across channels and report on what’s working and what’s not
•  Set up and optimize paid LinkedIn campaigns, including audience segmentation, CTA testing, and A/B testing
•  Analyze website traffic, form submissions, and conversion paths using Google Analytics and other tools
•  Support Account-Based Marketing (ABM) initiatives by identifying high-potential accounts and tailoring outreach strategies
•  Work closely with product marketing to repurpose and distribute whitepapers, blogs, and other assets through paid and organic channels
•  Identify the right channels for each buyer journey stage and execute accordingly
•  Track budgets and ROI across all campaigns with clear performance insights
•  Collaborate with content and design teams to brief creative and messaging needs based on campaign goals
•  Continuously iterate on performance marketing strategy based on data and qualitative insights

What You’ll Get

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  Competitive salary

  based on experience and contribution
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  A high-impact role

  with clear visibility into what’s working and how it affects growth
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  Ownership of campaigns and budgets

  with freedom to test and iterate
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  Access to tools and training

  across marketing analytics, ad platforms, and outreach systems
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  Cross-functional collaboration

  with content, product marketing, sales, and leadership
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  Flexible work environment

  with a team that values clear communication and data-backed decisions.

If you're a data-driven marketer who enjoys owning channels, experimenting fast, and tracking real outcomes — we'd love to talk to you.