Group Head

Location:

Department:

Reports To:

About Adbuffs

Adbuffs is a Tier-1 Meta Partner, Google Premier Partner, Shopify Partner, Omnisend Partner, and Klaviyo Partner agency. With 500+ Cr ad spend managed and 100+ DTC brands scaled across categories, we are one of India’s leading performance marketing agencies. Our 120+ member team thrives on fast execution, creative diversification, and data-driven decision-making.

Group Head

Key Responsibilities

• Strategic Ownership:

  Lead and manage end-to-end performance marketing strategies on

  Meta and Google Ads

  for multiple DTC/eCommerce clients.

• Team Leadership:

  Manage, mentor, and grow a pod/team of 8–10+ media buyers and account managers, ensuring high performance and accountability.

• Client Growth Partner:

  Act as a senior client-facing lead, aligning marketing strategies with business goals, ensuring client NPS and retention.

• Execution Excellence:

  Oversee campaign structures, media planning, creative testing, funnel strategy, and optimization to deliver ROAS, CAC, and revenue targets.

• Analytics & Reporting:

  Use advanced measurement frameworks (MMM, Incrementality, Marginal ROAS, CAPI) to drive data-backed decision-making.

• Cross-Functional Collaboration:

  Work closely with Creative, Retention, Copy, and Design teams to deliver full-funnel solutions.

• Process & SOPs:

  Build playbooks, audits, and systems for scaling accounts efficiently while maintaining profitability.

Requirements

• Experience:

  Minimum

  3+ years in Performance Marketing

  (DTC/Ecommerce focused) with proven success on Meta and Google platforms.

• Leadership:

  Prior experience managing and scaling a team of

  8–10+ members

  in an agency or growth-focused setup.

• Technical Mastery:

  Deep understanding of campaign structures, optimization levers, attribution models, and creative testing frameworks.

• Business Acumen:

  Ability to translate marketing metrics into business outcomes (CAC, ROAS, LTV).

• Client-First Mindset:

  Strong communication and problem-solving skills for senior stakeholder management.

• Ownership:

  A self-starter who thrives in high-growth, high-responsibility environments.

Why Adbuffs?

• Work with

  India’s top DTC brands

  across fashion, beauty, lifestyle, and consumer tech.
• Exposure to

  cutting-edge tools

  (MMM, AI-driven creative testing, incrementality measurement).
• Growth-focused culture with

  clear OKRs and fast promotions

  .
• Collaborative, performance-driven environment in a

  5,000 sq. ft. office

  with 120+ teammates.

Compensation

• Competitive salary + performance-linked incentives.