Interactive Avenues is seeking a highly skilled and dynamic eCommerce Assistant Manager to join our team. This specialist role demands expertise in managing and optimizing e-commerce campaigns, including keyword and copy creation, billing, trafficking, quality assurance (Q/A), and overall campaign development. The ideal candidate will possess a deep understanding of primary e-commerce platforms and biddable advertising technologies, bringing both strategic insight and technical proficiency to the table. This position offers an exciting opportunity to collaborate with some of the world's leading consumer brands and drive impactful digital marketing initiatives. Key Responsibilities:E-Commerce Platform Management:Manage and optimize e-commerce campaigns on major platforms such as Flipkart, Amazon, BigBasket, 1mg, Gofer, etc.Execute daily management tasks for these platforms, including ad setup, optimization, and performance monitoring.Implement strategies to enhance visibility, engagement, and sales across these e-commerce channels.Biddable Platforms and Industry Trends:Maintain up-to-date knowledge of search engine and biddable advertising trends, industry developments, and best practices.Leverage this knowledge to adapt and optimize e-commerce strategies and tactics.Proficiently utilize bidding platforms such as Marin, Kenshoo, or DoubleClick to drive campaign success and efficiency.Analytics and Reporting:Monitor and analyze web analytics dashboards, reports, and key performance indicators (KPIs) to assess campaign effectiveness.Provide actionable insights and recommendations based on data analysis to optimize campaigns and improve ROI.Prepare comprehensive performance reports for clients and internal stakeholders, highlighting key metrics and achievements.Keyword and Copy Management:Develop and refine keyword strategies to enhance campaign reach and relevance.Continuously test and optimize keyword lists and ad copy to improve campaign performance.Billing and Trafficking:Oversee and manage the billing process for e-commerce campaigns, ensuring accuracy and timely reconciliation.Handle trafficking of ad creatives, ensuring proper setup, delivery, and alignment with campaign objectives.Resolve any issues related to campaign trafficking and billing discrepancies promptly.Quality Assurance (Q/A):Conduct thorough quality assurance checks to ensure all e-commerce campaigns meet industry standards and client specifications.Troubleshoot and address any issues related to campaign performance and delivery.Skills and Qualifications:Technical Expertise:Strong experience with primary e-commerce platforms (Flipkart, Amazon, BigBasket, 1mg, Gofer) and biddable advertising technologies.Proficiency in using bidding platforms such as Marin, Kenshoo, or DoubleClick.In-depth understanding of web analytics tools and reporting platforms.Professional Skills:Strong work ethic with the ability to manage multiple projects simultaneously, often under tight deadlines.Excellent writing skills for crafting persuasive ad copy and detailed reports.Strong mathematical skills for analyzing performance data and managing budgets.Exceptional multi-tasking, organizational, and communication skills.Additional Competencies:Experience with paid social media management (e.g., Facebook Ads) is a plus.Demonstrated desire to learn and apply knowledge of search marketing, social media strategies, interactive media, and direct response tactics.Google Ads Certified Professional or similar certification preferred. Experience Required: 4 to 6 years of experience from agency background or brand side Why Join Interactive AvenuesBenefitsOur employees can access a wide range of benefits which, depending on eligibility criteria, include: Flexible working Hours40 paid holidays & 15 calendar holidays in a year26 weeks paid maternity leave & 4 weeks paid paternity leave as well as benefits to support you as you transition to life as a working parentInsurance : Medical & Accidental of 7.5L and Term life InsuranceOther benefits to support your physical, mental and financial wellbeingAccess a wide range of learning and development opportunities Our commitment to diversity, equity and inclusionWe are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.

The copywriter typically works in conjunction with their Copy and Art teammates, and together they provide creative execution on a client’s project. Copywriters possess excellent written and presentation skills. They work closely with the design team. They are expected to bring a fresh perspective to the table, especially with regards to social media formats, digital campaigns, and pop culture events (local and global). Key Responsibility Area Understanding the client’s message and objective and turning them into copy. Responsible for the proper placement, context and meaning of every word as well as the overall message within a creative assignment. The writing may range from development of short format/long format copy and content development, scripts and story board for audio visual communication and interface copy. Constantly explores online creative/copy/content innovations and ground-breaking techniques that may enhance a client’s marketing message. Works daily with the Art-Copy team and Sr. Copy writers to ensure all deliverables and deadlines are met. Have understanding of brands and its positioning. Keep abreast of latest trends in advertising. Participate in brainstorms. Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality. Skills Have experience of 2-4 years Have exceptional communication and writing skills Great listening skills Well versed in MS Office – Power Point Presentation, MS Word; basic familiarity with html. Should have basic understanding of copywriting across digital channels like social media assets, emailers, banners, multimedia production website etc. Qualifications Education: B.A. in Creative Writing / Journalism / Communication Arts or equivalent What You Can Expect from Interactive Avenues Interactive Avenues’ vision is to make advertising more insightful, powerful, and ahead of the curve. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. Show more Show less

As a performance media expert, the Associate Director will have expertise in an array of addressable paid advertising strategies that utilizes tech-based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecommerce and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and constructive collaboration between traditional and digital media and can build and scale an integrated team of performance practitioners. Responsibilities: Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecommerce Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations Participates in building and evolving the PM practice, vision, and areas of expertise Understands and expands business prospects by having a thorough understanding of all the services provided by the agency. Team Leadership & Development Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives Drives adoption of stated account management best practices through example setting positive reinforcement and behavourial correction Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members Conducts performance reviews and career path plans for direct reports Provide training in cross media planning to their direct reports and bellow teams Skills : Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.) Strong written and verbal communication skills Strong organizational skills, detail-oriented and capable of multi-tasking Superb client relationship and management skills Proven problem-solving skills and ability to think outside of the box Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills Provide timely and actionable feedback to the team to aid in their development and improvement Experience & Qualifications: Experience in media agencies or brand side from 6 to 9 years Graduate/ Post Graduate Degree or related work experience Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred Google and Facebook Blueprint Certified Professional Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment What You Can Expect from Interactive Avenues Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s absolute best talent to solve some of the toughest challenges of today’s digital marketing landscape. It is important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. Show more Show less

4–5 years of experience in React.js and Next.js (including SSR & CSR) Strong command of JavaScript (ES6+) , HTML5 , CSS3 , and modern frontend tooling Experience with: Google Maps JavaScript API Coordinate-based functionalities Dynamic form handling with libraries like react-hook-form, Formik, or custom Proven ability to find and integrate Node.js packages into frontend workflows and adapt open-source libraries Deep understanding of frontend security practices , such as sanitization, token storage, and handling VAPT findings Proficiency in fetch / axios for API communication Familiarity with server-side rendering (SSR) , static site generation (SSG), and incremental static regeneration (ISR) Basic knowledge of CI/CD, GitHub Actions, or similar tools Looking for Immediate to 30 days joiner. Show more Show less

Position: Senior Executive – Account Management (Client Servicing) Location: Sector 44, Gurgaon Experience: 2–3 years About the Role: We’re looking for a proactive and detail-oriented Senior Executive – Account Management (Client Servicing) to join our team. This role is tailored for someone with a passion for social media, a flair for client relationships, and the ability to execute digital campaigns from start to finish. You will be the go-to liaison for clients, ensuring that all work—BAU content, topicals, brand campaigns, and milestones—is delivered with excellence and on time. Key Responsibilities: Client Management: Serve as the primary SPOC for your clients, managing communication and ensuring client delight. BAU Execution: Drive daily deliverables—briefing, coordination, internal reviews, and client approvals—for all business-as-usual content. Campaign Ownership: Plan and execute social campaigns, topical content, and key brand moments in collaboration with internal teams. Strategic Coordination: Work closely with strategy, creative, and media teams to align content and campaigns with brand objectives. Content Planning: Oversee monthly content calendars, ensuring they are timely, relevant, and aligned with the brand tone. Performance Tracking: Share regular reports and insights with clients, working with internal teams to track content effectiveness. Financial Oversight: Handle billing, budgeting, and invoicing processes for your accounts, ensuring timely closure of financials. Workflow Efficiency: Ensure project timelines are met, roadblocks are anticipated, and quality is never compromised. What We’re Looking For: 2–3 years of experience in account management/client servicing, preferably in a digital-first or advertising agency. Deep understanding of social media content, platforms, trends, and campaign planning. Strong project management, communication, and interpersonal skills. Ability to multitask, prioritize and manage timelines under pressure. Experience with financial tracking, estimates, and invoicing is a plus. A collaborative, can-do attitude with an eye for both detail and the big picture. Benefits Our employees can access a wide range of benefits which, depending on eligibility criteria, include: Flexible working hours 40 paid holidays & 15 calendar holidays in a year 26 weeks paid maternity leave & 4 weeks paid paternity leave, as well as benefits to support you as you transition to life as a working parent Insurance: Medical & Accidental coverage of ₹7.5 lakhs and Term Life Insurance Other benefits to support your physical, mental, and financial wellbeing Access to a wide range of learning and development opportunities Our Commitment to Diversity, Equity and Inclusion We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role, regardless of their identity—including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background. Show more Show less

Job Description: 4-5 years of experience in React.js and Next.js (including SSR & CSR) Strong command of JavaScript (ES6+) , HTML5 , CSS3 , and modern frontend tooling Experience with: Google Maps JavaScript API Coordinate-based functionalities Dynamic form handling with libraries like react-hook-form, Formik, or custom Proven ability to find and integrate Node.js packages into frontend workflows and adapt open-source libraries Deep understanding of frontend security practices , such as sanitization, token storage, and handling VAPT findings Proficiency in fetch / axios for API communication Familiarity with server-side rendering (SSR) , static site generation (SSG), and incremental static regeneration (ISR) Basic knowledge of CI/CD, GitHub Actions, or similar tools Immediate joiners preferred.

Experience: 4-5 Years of Media Planning / Buying Job Description: Looking for a Digital Media Buyer to oversee the buying of paid media campaigns across various digital platforms. will bring deep expertise in digital media buying strategies, cross-channel ad platforms, and performance optimization, along with some experience with programmatic and data driven advertising. Agency background / experience managing large-scale media budgets Proficiency in managing end-to-end media buying including rate negotiations, publisher tie-ups, inventory evaluation, and deal structuring Experience with programmatic advertising and DSPs (e.g. DV360/ TTD etc.) Familiarity with campaign attribution models and performance marketing KPIs (CPA, ROAS, CTR, etc.) Strong collaboration skills to work closely with strategy, planning, and finance teams Key Responsibilities: Manage digital media buying primarily across non-biddable platforms Collaborate closely with internal planning teams to align on campaign briefs and deliverables based on defined KPIs Negotiate rates and secure pricing across premium placements with publishers/ key platforms Partner with planning teams to structure and execute long-term/short-term deals, including Joint Business Plans (JBPs) Continuously optimize media plans to maximize efficiency and achieve cost savings. Monitor and analyze campaign performance, delivering actionable insights to enhance future outcomes Stay updated on the latest industry trends, emerging digital platforms, programmatic innovations, and data-driven planning Manage budget tracking / billing / invoicing processes, and work closely with the finance team during campaign activations Demonstrated experience using paid media intelligence tools such as ComScore, Similar web, and GWI. Show more Show less

Overview: We are looking for a dynamic and future-facing Group Project Manager to lead a multi-disciplinary pod comprising project managers/ executives, interns, and drive experience delivery with cross-functional experts across UI/UX, technology, SEO, analytics, and Martech. At IA, we are adopting AI at the core of our workflows. You will be responsible for the usage and adoption of AI tools and automation frameworks to optimise project efficiency, elevate delivery quality, and uncover incremental business opportunities for a defined set of clients. You will act as the operational and strategic business consultant of your pod, owning the end-to-end delivery lifecycle while championing data-driven decision-making and digital excellence. Key Responsibilities Project & Product Ownership Lead all stages of delivery across digital touchpoints (web, app, platforms) with UI/UX at the centre. Take full product ownership for key deliverables, driving measurable outcomes aligned with client KPIs. Translate client goals into actionable roadmaps and success metrics across UI, tech, and performance tracks. AI-First Delivery Workflows Champion the integration of AI tools into day-to-day operations (e.g., task automation, estimation, design QA, content generation, SEO audits, usability testing). Train and mentor the team on best AI practices and tools like ChatGPT, Figma AI, Jasper, SEMRush, GA4, and others. Continuously evaluate and implement new AI technologies to improve workflow velocity and reduce delivery costs. Client Strategy & Growth Serve as the senior client partner for your pod, driving business discussions, retention, and expansion. Identify growth opportunities within existing accounts, leveraging data and AI insights to recommend new initiatives. Lead strategic check-ins, reviews, and roadmap alignment sessions with clients. Cross-Functional Team Leadership Manage a pod of junior PMs/ Executives, interns, and matrixed resources from design, tech, content, SEO, and analytics. Create sprint plans, assign tasks, and track dependencies with clear accountability across workstreams. Foster a culture of ownership, curiosity, experimentation, and psychological safety. Quality, Efficiency & Innovation Drive on-time, in-scope, high-quality deliverables by combining agile project management with AI augmentation. Implement QA processes and AI validation layers for testing and feedback loops. Systematise post-project retrospectives to identify learnings and feed them back into the delivery model. Performance Analysis & Campaign orchestration Implement, monitor and report qualitative and quantitative insights about the brand and digital assets using, but not limited to: - Analytics – GA, AA Behaviour Analytics – HotJar, MS-Clarity and the likes Martech/ Journey Analytics – MoEngage/ WebEngage, etc. eCommerce Analytics – Journey and Business Analytics using any of the platforms Delivering business intelligence to the internal teams as well as clients Continuous improvement and optimization process implementation for digital assets Qualifications & Experience Bachelor’s degree in Computer Science, Design, Digital Marketing, Business, or related fields. 8+ years of experience in a digital agency, UI/ UX and technology boutique agency, consulting environment, with proven delivery across web, product, and platform initiatives. 3+ years in a client-facing leadership role managing cross-functional teams. Deep knowledge of UI/UX processes and craft strategies, product management, SEO, analytics, and martech tools. Deep knowledge of digital marketing technology ecosystems, including but not limited to: - CMS – Open Source/ Enterprise (Drupal, Umbraco, WordPress, Magento, Sitecore and Adobe Martech – WebEngage, MoEngage, Sitecore Personalise, Adobe Target and the likes Core Stacks – LAMP/ MS/ MERN Content Hub – DAM and Workflow Solutions Strong exposure to or hands-on use of AI tools in project management and delivery contexts. Excellent communication, documentation, and stakeholder management skills. Familiarity with agile methodologies, scrum frameworks, and productivity stacks (Asana, Notion, Jira, Figma, etc.). PMP, CSM, or equivalent certification is a plus. KPIs & Success Metrics Velocity improvement and efficiency gains via AI tool adoption Client satisfaction (NPS, feedback loops) Revenue growth and retention for assigned accounts, and pitch success rate on pitches assigned On-time, on-budget and on-quality project delivery across your pod Team capability development and internal upskilling Show more Show less

Position Summary We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the worlds leading consumer brands. Key Responsibility Area Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients Be up to date with search engine and PPC / biddable industry trends and developments Monitor web analytics dashboards, reports and key reporting tools Understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick. Skills Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines Excellent writing, math, multi-tasking, organization, and communication skills Social media (Facebook) paid media management a plus Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics Google ad Certified Professional Qualifications Education: Graduate/Post Graduate Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred What You Can Expect From Interactive Avenues Interactive Avenues vision is to make advertising more insightful to the brands. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Position Summary We are currently seeking a Manager/ Senior Manager - Media to oversee and develop our media service offering and to help, develop, execute, and optimize Interactive Avenues most challenging media strategies across all online platforms. Key Responsibility Areas Creating and presenting strategic digital media plans based on sound analytics, supported by data Developing innovative solutions to continuously position as a cutting edge source for digital media strategy Deploying appropriate technology platforms to find and engage with key target audience segments Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients) Develop the annual plan of strategy for the client Fair understanding on performance marketing & therefore, lead performance planning & execution Manage and engage with client counterparts and internal account teams for key account assignments Participate in new business pitches, etc. Manage & onboard media publishers Ensure plans are executed flawlessly Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings Lead and manage the budget and client billing process Skills Demonstrates understanding of media basics and concepts Working knowledge of Syndicated tools (GWI, ComScore, etc) Understanding of optimization platforms & trafficking platforms Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc) Team player Thinks Strategically Qualifications Masters/Bachelor Degree What You Can Expect From Interactive Avenues Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. Show more Show less

As a performance media expert, the Associate Director will have expertise in an array of addressable paid advertising strategies that utilizes tech-based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecommerce and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and constructive collaboration between traditional and digital media and can build and scale an integrated team of performance practitioners. Responsibilities: Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecommerce Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations Participates in building and evolving the PM practice, vision, and areas of expertise Understands and expands business prospects by having a thorough understanding of all the services provided by the agency. Team Leadership & Development Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives Drives adoption of stated account management best practices through example setting positive reinforcement and behavourial correction Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members Conducts performance reviews and career path plans for direct reports Provide training in cross media planning to their direct reports and bellow teams Skills : Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.) Strong written and verbal communication skills Strong organizational skills, detail-oriented and capable of multi-tasking Superb client relationship and management skills Proven problem-solving skills and ability to think outside of the box Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills Provide timely and actionable feedback to the team to aid in their development and improvement Experience & Qualifications: Experience in media agencies or brand side from 6 to 9 years Graduate/ Post Graduate Degree or related work experience Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred Google and Facebook Blueprint Certified Professional Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment What You Can Expect from Interactive Avenues Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s absolute best talent to solve some of the toughest challenges of today’s digital marketing landscape. It is important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. Show more Show less

Designation: Group Head – UI/ UX Location: Mumbai Domain: UI/UX & Digital Experiences Experience: 6+ years with atleast 2+ years in similar role Education: Degree in Communications or equivalent Overview: We’re hiring a UI/UX Group Head to drive experience design excellence across a portfolio of digital products and services in the experiences, technology and transformation verticals. This role is for a systems thinker and craft leader who’s comfortable using AI as a co-designer to drive speed, quality, and creative range. You’ll lead a pod of visual designers and interns while co-owning client outcomes with the Content Group Head. Key Responsibilities Experience Strategy & Planning Translate briefs, implement exceptional design thinking to build UX assets, out-of-the-box visualisation, ideas and responsive design systems. Work closely with product/business, content, SEO, technology, and PM teams to define scalable and modular UI/UX. Lead UI/ UX discovery using behaviour and pattern analysis tools (e.g., Hotjar AI, MS-Clarity Insight, etc.). Experience Design & Storytelling Execution Use tools like Figma and Adobe XD to generate wireframes, UI kits and visual designs and systems. Apply AI for experience design, accessibility auditing and UX copy placeholders. Prototype fast and iterate based on data, team inputs, and creative direction. Design Craft, Innovation & Recognition Push boundaries of UI craft across design thinking, motion, micro-interactions, typography, layout, and system thinking. Guide the use of AI in design workflows—from exploration and prototyping to QA and documentation. Oversee design systems that balance consistency with expressive flexibility for each brand and ensure its evolution and usage across brands. Proactively submit and prepare work for leading design awards (e.g., Awwwards, Webby, D&AD, IAMAI, IDMA, etc.). Define and maintain a high bar for conceptual thinking, executional rigour, and visual storytelling. Quality & Delivery Maintain visual consistency and design language across all screens and devices. Annotate designs for dev handoff with AI-generated code hints and component descriptions. Validate UX against metrics using analytics and usability testing (AI-enhanced preferred). Leadership & Mentoring Build and coach a high-performance team of UI/UX designers and interns. Champion design excellence across pods and client engagements. Co-lead client presentations with Content Pod Lead and PMs. Build a culture of excellence, feedback, experimentation and deep craft. Qualifications & Experience 6+ years of UI/UX design with 2+ years in a similar role; agency or digital product background preferred. Strong portfolio across responsive web, mobile, and dashboard products. HFI certified or similar is a big plus. Proficiency with Figma, prototyping tools, and design systems. Hands-on with AI tools for design, wireframing, UX audit, and dev handoff. Awareness of frontend tech (HTML/CSS/JS) and accessibility standards (WCAG). Understanding of headless technologies, CMS’es such as Drupal, Wordpress, Sitecore, AEM, eCommerce platforms such as Magento & Shopify Strong in communications, debate and presentation skills. Ability to present to clients and lead collaborative workshops. KPIs & Success Metrics Clients rave not just about visuals, but about impact, usability, and experience differentiation. The studio’s work earns recognition in top design showcases. Scalable, accessible, and high-performing experiences delivered across all client projects. Repeatable design systems and flows powered by AI accelerators. Designers in your pod are upskilled in creative automation and collaborative design practices. Show more Show less

Designation: Group Head – Content (Web and long‑form) Location: Mumbai (in-office) Domain: UI/UX & Digital Experiences Experience: 6+ years with at least 2+ years in a similar role Education: Degree in Communications or equivalent Overview We’re hiring a Group Head – UI/UX Content to shape how brands communicate across websites, landing pages and long‑form content, ensuring every digital touchpoint reflects the brand’s voice and supports broader business objectives. This role combines content design, UX writing, editorial strategy, and storytelling. You’ll lead a pod of writers and interns, working closely with design, SEO, analytics, tech and project management teams to co-create engaging and performance-driven content experiences. Core Goals Narrative cohesion: Website and long‑form assets present a unified, compelling story aligned with brand strategy. Performance effectiveness: Content decisions are driven by data and demonstrably improve engagement and conversion. Scalable content operations: AI‑supported processes increase efficiency while upholding quality standards. Team development: Foster a culture of strategic thinking, collaboration, and continuous learning within the content team. Key Responsibilities Brand Story Architecture Develop a unified, compelling story aligned with brand strategy. Define content structure, tone, and messaging for websites, applications, dashboards, micro copy, and marketing flows. Define information architecture, voice, and on‑page copy for web experiences and write UX copy that guides user toward key actions. Understand clients' business needs and target audiences through research. AI-Enabled Content Production Leverage tools like ChatGPT, Jasper, Writesonic and GrammarlyGO to: Use AI to build content matrices, draft voice-aligned copy, and generate content variants (e.g., CTAs, FAQs, headlines). Oversee creation of articles, whitepapers, case studies, and scripts positioning the brand as an industry authority. Create multilingual content (Including Translation/Transcreation strategy) Draft SEO-optimised copy/content Maintain brand tone at scale Humanise and brand fit editing of AI-generated content Performance & Optimisation Plan content experiments, interpret insights, and iterate. Work with analytics teams to analyse copy performance and optimise based on engagement metrics. Integrate SEO keywords, schema, and meta elements using AI-assisted SEO planning tools. Use behaviour insight tools (e.g., Hotjar + GPT) to identify content gaps or improvement areas. Quality & Delivery Maintain brand consistency, tone and language across all screens and devices. Validate UX content against metrics using analytics and usability testing (AI-enhanced preferred). Client Expectation Management Become the go-to credible source of information and guidance for clients and speak with authority on copy and content craft in internal and external meetings. Present content strategies and editorial logic to clients and internal stakeholders. Leadership & Culture Build and coach a high-performance team of UI/UX content writers and interns. Mentor content specialists, establish editorial standards, feedback processes, and professional development plans. Lead content reviews and internal QA cycles using automation where possible. Build a culture of excellence, feedback, experimentation and deep craft. Qualifications & Experience 6+ years of UI/UX design with 2+ years in a similar role; agency or digital product background preferred. Excellent writing, editing, presenting and proofreading skills with different writing styles for different audiences. Strong portfolio of web/app copy, structured content models, and UX content. Experience using AI writing tools, dashboard products and SEO/content optimisation platforms. Deep understanding of tone of voice, UX writing, and content scalability. Understanding of headless technologies, CMSes such as Drupal, WordPress, Sitecore, AEM, eCommerce platforms such as Magento & Shopify. Comfortable leading client conversations, presentations, collaborative workshops and translating briefs into structured content plans. Familiarity with Figma, prototyping tools, and design systems a plus. Awareness of frontend tech (HTML/CSS/JS) and accessibility standards (WCAG) a plus. KPIs & Success Metrics Consistent, clear, and effective content across all products and touchpoints. Content that drives measurable outcomes—engagement, conversions, readability. A team of writers who are confident in AI-assisted workflows and editorial excellence. Professional Attributes Data‑informed and results‑oriented. Brand‑focused and user‑centric. Proactive, collaborative, and adaptable to change. Ability to manage multiple projects and consistently meet deadlines. Continuously tracks industry and content trends to craft relevant, high-impact copy. Show more Show less

As our QA Lead, you will drive testing excellence across multiple digital projects and platforms (Drupal, AEM, Sitecore, Umbraco, headless, mobile, custom stacks, etc.). You will lead a small team of manual testers and progressively introduce automation, AI-led tools, and process improvements to ensure flawless delivery while co-owning client outcomes with the function Group Heads. Key Responsibilities Own and execute the test strategy for all client projects – websites, apps, kiosks, microsites, and interactive tools. Lead and mentor 3–4 junior quality analysts; standardise test planning, execution, and reporting. Lead and mentor 3 – 4 content updates/ upload team members to learn CMS platforms and ensure quality delivery Design and maintain automated test scripts (Selenium, Cypress, etc.) for core workflows, forms, and regressions. Integrate automated tests into CI/CD pipelines with dev and DevOps support. Evaluate and introduce low-code/no-code automation and visual regression tools (e.g., Lambda Suite, Reflect, Testim). Drive documentation – test cases, bug logs, release checklists, UAT protocols. Collaborate with UX, Tech, Content, and Delivery teams to ensure quality is embedded early. Leadership & Mentoring Build and coach a high-performance team of quality analysts and interns. Champion quality excellence across pods and client engagements. Build a culture of excellence, feedback, experimentation and deep craft. Qualifications & Experience 5–8 years of QA experience, including at least 2 years in a team lead or senior role. Strong hands-on experience in manual & automated testing of responsive websites and apps. Exposure to automation testing with Selenium, Cypress, or Playwright (basic scripting skills in JS, Python, or Java). Experience testing across browsers, devices, and operating systems. Good understanding of SDLC, Agile workflows, bug tracking, and test management tools (Asana, Jira, TestRail, etc.). Experience with CMS-driven websites (Drupal, AEM, Sitecore, etc.). Exposure to AI-enabled QA tools (e.g., Lambda, Mabl, Applitools, Functionize). Basic understanding of API testing with Postman or similar tools. Experience with accessibility, performance, and SEO-related quality checks. KPIs & Success Metrics Automation scripts implemented for key workflows across top brand projects. QA documentation standardised across all engagements. Junior analysts upskilled to handle semi-automated test execution. Significant reduction in post-delivery defects and brand-side escalations. Show more Show less

Job Function : Advertising, Strategy/Planning Employment Type: Full Time Job description Position Summary We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands. Key Responsibility Area Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients Be up to date with search engine and PPC / biddable industry trends and developments Monitor web analytics dashboards, reports and key reporting tools Understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick Skills Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines Excellent writing, math, multi-tasking, organization, and communication skills Social media (Facebook) paid media management a plus Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics Google ad Certified Professional Qualifications Education: Graduate/Post Graduate Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred Show more Show less

Job description Position Summary Supports and assists in developing and maintaining the creative vision for all assigned brands. Partnering with all vertical leads/team members and manages, guides, and cultivates creative solutions by executing creative strategies. Group Head supervises mentors, and help in personal development of Senior Copywriters and Copywriters. Also shares writing responsibilities with the Copywriters and Senior Copywriters he/she supervises to help manage the day-to-day workload. They are expected to bring a fresh perspective to the table, especially with regards to social media formats, digital campaigns, and pop culture events (local and global). Key Responsibility Area Assists Associate Creative Director/Creative Director in maintaining agency creative vision. Proactively researches and develops innovative options for brand tactics. Introduces potential promotional opportunities (i.e., internal campaigns, sales rep programs, booth draws, and new media). Provides detailed direction and supervision to Copywriters and Senior Copywriters. (team development) Conducts continuous performance reviews of direct reports. (team development) Ensures that the style of written or verbal communication used (presentation vs. detailing vs. copy to be read thoroughly) meets brand objective. Assists the ACD and peers in vendor sourcing and management. Assist ACD/AD to define and assembles all necessary content assets with the creative staff. Participates in client strategic meetings, war rooms, market research, and work plan development and is able to present ideas and creative solutions comfortably Works as Project Manager on projects assigned to ensure all deliverables and deadlines are met within budget and quality. Seeks approvals from ACD/AD on all work before delivery to Account or Client. Interpreting the account brief and liaising with the client and the internal team to meet the brand objective. Play an integral role in a new business pitch, Lead and represent our creative capabilities in a new business pitch. Oversee multiple campaigns at a time. Participates in brainstorming for the core idea/ideation that meets client’s brand objective. Assists in developing presentation materials for existing projects and business development needs. Assists ACD/AD in presenting work to client. Collaborates with other creative staff and stake holders to share learning and experience and to establish initiatives that will improve IA’s creative product. Partners with all vertical counterparts and stakeholders to enhance quality, productivity, and profitability of the group’s work. Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality. Skills Have exceptional communication and writing skills Great listening skills Established presentation skills Coordinate and deliver solid content plans Strategic bent of mind with a tendency to think of ROI and creative at the same time. Must be detail oriented with a standard for error-free copy. Ability to work in Micro Soft Word and Power Point. Basic familiarity with html. Ability to visualize the big picture and passionate about executing it. Should have expert understanding of copywriting across digital channels like social media assets, emailers, banners, multimedia production website etc. Qualifications Education and requirements: B.A. in Creative Writing, BMM with specialising in advertising, Communication Arts, or equivalent Must possess at least 5 years of experience as a copy lead (non-technical) for an ad agency or web development firm. Show more Show less

As a core member of the Regional Media Planning & Buying team, you will lead media strategy, ensure optimal budget utilization, and drive cross-channel performance. You will also contribute to new business efforts through pitch development and presentations. This role requires deep knowledge of the Indian media landscape and branding-focused tools. You’ll manage a media portfolio of ₹60–80 Cr and lead a team of 4–5 professionals. Key Responsibilities Lead media strategy and planning with a focus on branding; embed best practices across teams. Oversee planning deliverables, ensuring high-quality outputs and alignment with campaign goals. Set standards for media plans, performance reports, and post-campaign analysis. Collaborate with Analytics and Strategy teams to refine planning processes. Drive 1–2 quarterly internal projects to boost team capability and efficiency. Mentor team members in strategic thinking, presentation skills, and execution. Resolve team issues and improve workflow, delivery quality, and team satisfaction. Lead planning for new business pitches and maintain senior-level client relationships. Manage team capacity, resource planning, and performance. Team Leadership & Development Foster a collaborative, high-performance team culture. Guide team toward meeting client and business objectives. Lead by example in client servicing and project execution. Support hiring, onboarding, training, and ongoing team development. Recommend process enhancements and planning optimizations. Skills & Qualifications Expertise in forecasting brand and ROI campaign outcomes; experience managing large budgets. Proficient in tools like DV360, Google Ads, Facebook Ads Manager, Comscore, GWI, TGI. Strong communication, presentation, and stakeholder management skills. Detail-oriented, organized, and adept at managing multiple priorities. Strategic thinker with analytical and problem-solving abilities. Responsive and effective in providing actionable team feedback. Experience: 9–12 years, with a mix of agency and in-house brand experience. Our commitment to diversity, equity and inclusion We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background. Show more Show less

About the Company: Interactive Avenues is seeking a highly skilled and dynamic eCommerce Specialist to join our team. This specialist role demands expertise in managing and optimizing e-commerce campaigns, including keyword and copy creation, billing, trafficking, quality assurance (Q/A), and overall campaign development. The ideal candidate will possess a deep understanding of primary e-commerce platforms and biddable advertising technologies, bringing both strategic insight and technical proficiency to the table. This position offers an exciting opportunity to collaborate with some of the world's leading consumer brands and drive impactful digital marketing initiatives. About the Role: The person will be responsible for managing and optimizing e-commerce campaigns across various platforms, ensuring effective execution and performance monitoring. Responsibilities: E-Commerce Platform Management: A. Manage and optimize e-commerce campaigns on major platforms such as Flipkart, Amazon, BigBasket, 1mg, Gofer, etc. B. Execute daily management tasks for these platforms, including ad setup, optimization, and performance monitoring. C. Implement strategies to enhance visibility, engagement, and sales across these e-commerce channels. Biddable Platforms and Industry Trends: A. Maintain up-to-date knowledge of search engine and biddable advertising trends, industry developments, and best practices. B. Leverage this knowledge to adapt and optimize e-commerce strategies and tactics. C. Proficiently utilize bidding platforms such as Marin, Kenshoo, or DoubleClick to drive campaign success and efficiency. Analytics and Reporting: A. Monitor and analyze web analytics dashboards, reports, and key performance indicators (KPIs) to assess campaign effectiveness. B. Provide actionable insights and recommendations based on data analysis to optimize campaigns and improve ROI. C. Prepare comprehensive performance reports for clients and internal stakeholders, highlighting key metrics and achievements. Keyword and Copy Management: A. Develop and refine keyword strategies to enhance campaign reach and relevance. B. Continuously test and optimize keyword lists and ad copy to improve campaign performance. Billing and Trafficking: A. Oversee and manage the billing process for e-commerce campaigns, ensuring accuracy and timely reconciliation. B. Handle trafficking of ad creatives, ensuring proper setup, delivery, and alignment with campaign objectives. C. Resolve any issues related to campaign trafficking and billing discrepancies promptly. Quality Assurance (Q/A): A. Conduct thorough quality assurance checks to ensure all e-commerce campaigns meet industry standards and client specifications. B. Troubleshoot and address any issues related to campaign performance and delivery. Qualifications Technical Expertise: -Strong experience with primary e-commerce and quick commerce platforms (Flipkart, Amazon, BigBasket, 1mg, Gofer) and biddable advertising technologies. -Proficiency in using bidding platforms such as Marin, Kenshoo, or DoubleClick. -In-depth understanding of web analytics tools and reporting platforms. Professional Skills: -Strong work ethic with the ability to manage multiple projects simultaneously, often under tight deadlines. -Excellent writing skills for crafting persuasive ad copy and detailed reports. -Strong mathematical skills for analyzing performance data and managing budgets. -Exceptional multi-tasking, organizational, and communication skills. Additional Competencies: -Experience with paid social media management (e.g., Facebook Ads) is a plus. -Demonstrated desire to learn and apply knowledge of search marketing, social media strategies, interactive media, and direct response tactics. -Google Ads Certified Professional or similar certification preferred. Experience Required: 1 to 3 years of experience from agency background or brand side. Why Join Interactive Avenues Benefits: Our employees can access a wide range of benefits which, depending on eligibility criteria, include: Flexible working Hours 40 paid holidays & 15 calendar holidays in a year 26 weeks paid maternity leave & 4 weeks paid paternity leave as well as benefits to support you as you transition to life as a working parent Insurance : Medical & Accidental of 7.5L and Term life Insurance Other benefits to support your physical, mental and financial wellbeing Access a wide range of learning and development opportunities Our commitment to diversity, equity and inclusion: We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background. Show more Show less

Job Description 4–5 years of experience in React.js and Next.js (including SSR & CSR) Strong command of JavaScript (ES6+) , HTML5 , CSS3 , and modern frontend tooling Experience with: Google Maps JavaScript API Coordinate-based functionalities Dynamic form handling with libraries like react-hook-form, Formik, or custom Proven ability to find and integrate Node.js packages into frontend workflows and adapt open-source libraries Deep understanding of frontend security practices , such as sanitization, token storage, and handling VAPT findings Proficiency in fetch / axios for API communication Familiarity with server-side rendering (SSR) , static site generation (SSG), and incremental static regeneration (ISR) Basic knowledge of CI/CD, GitHub Actions, or similar tools Show more Show less

Addressable Strategy & Activation: Senior Manager / Associate Group Head Exp: Senior Level (6-10 Years) Position Summary We are currently seeking a Senior Manager / Associate Group Head – Addressable Strategy & Activation to oversee and develop our Programmatic & MarTech service offering and to help, develop, execute, and optimize Interactive Avenues most challenging Programmatic strategies for desktop, mobile, voice search, YouTube. This role includes direct management of Programmatic team members, serving as internal analyst to maintain portfolios of the partners. This is an exceptional opportunity to build your career and work with some of the largest brands in an amazing agency environment. Account Management Develop the strategy & manage the day-to-day relationships to ensure revenue growth for your portfolio of programmatic partners. Monitor & analyze daily activities to identify opportunities to increase revenue and challenges affecting spend or delivery. Help maximize revenue opportunity with all existing programmatic partners Understand partners’ needs and develop custom commercial & technical offers where necessary. Work with internal marketing team to develop marketing materials & BI team to pull together relevant trends. Conduct Quarterly Business Reviews for a portfolio of partners. Generate and manage business plans to define strategies and tactics for long-term sustained success. Key Responsibility Areas Translating client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities Provide Data Driven, Supply, AI /ML Multi – DSP / platform solutions to planning or Client teams. Managing campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs Provide Mid / Post campaign analysis to clients Overseeing the execution of operational tasks including budget management, billing and campaign creative trafficking Developing strong working relationships and with planning, investment, operations and analytics team. Creating and enforcing workflow processes to ensure deliverables are completed accurately and on time Training, supporting and managing the day to day responsibilities and QAing work of more junior team members Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns Keeping key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings Contributing to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team Team Handling (TAT, Monthly Revenues, quality check, new findings). Skills Proactive and highly organized, with strong time management and planning skills Able to meet tight deadlines and remain calm under pressure Good at absorbing large amounts of information, with a general hunger for learning Credible, confident and articulate, with good communication and presentation skills Innovative and creative, with a concise, precise and effective approach to problem solving Excellent command on English language (Spoken and Written) Passion for excellence with high attention to details Team Leadership & Development Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction Mentor and develop his/her team, including goals/KRAs setting, collaboration, training, feedback reviews and other career development opportunities Qualifications A Graduate with a management degree from an institute of reputation Experience with working on industry-leading DMPs, organizing 1st, 2nd, 3rd party data, segments and campaign setup Well versed with ad technology tools including SEM bid management tools, DSPs, planning tools Proficient knowledge of ad serving tools (ex: DV360, DCM) What You Can Expect From Interactive Avenues Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. Show more Show less