Retention Marketing Specialist

LocationNashik , Maharashtra

Job Overview:
We are looking for a data-driven and creative Retention Marketing Specialist to manage and optimize our customer lifecycle campaigns across Email, WhatsApp, Push Notifications, and other owned channels. This role requires a deep understanding of eCommerce, CRM tools, and automation workflows to drive customer engagement, repeat purchases, and brand loyalty.

Key Responsibilities:
Campaign Management: Execute and optimize retention campaigns across Email, WhatsApp, and Push Notifications using tools like Netcore, WebEngage, Contlo, Bitespeed, and ConvertWay.

Workflow Automation:
Set up automated journeys and behavior-based workflows to target users at different stages of the customer lifecycle.

CRM & Segmentation:
Use CRM platforms to create dynamic audience segments based on purchase behavior, engagement history, and RFM models.

A/B Testing & Optimization:
Continuously run experiments to improve campaign performance and conversion rates.

Analytics & Reporting:
Track key KPIs (open rates, CTR, CVR, retention rate, etc.) and share actionable insights with cross-functional teams.

Collaboration:
Work closely with performance marketing, product, and design teams to ensure consistent messaging across channels.

Key Tools & Platforms:
CRM: Bitespeed, Contlo, Netcore, WebEngage, ConvertWay, MoreEngage

Channels: Email Marketing, WhatsApp Marketing, Push Notification

Analytics: Google Analytics, in-app dashboards, heatmaps

Basic knowledge of HTML/CSS for email templates is a plus

Requirements:
2+ years of hands-on experience in retention or lifecycle marketing, preferably in eCommerce or D2C brands

Strong understanding of digital marketing funnels, customer journeys, and RFM segmentation

Experience with setting up multi-channel automated workflows

Ability to analyze data and derive insights to improve retention metrics

Excellent communication, coordination, and time management skills

Nice to Have:
Familiarity with Shopify or other e-commerce CMS

Understanding of Klaviyo, MoEngage, or other retention tools

Exposure to loyalty and referral program execution