Job
Description
Key Responsibilities Retention Strategy: Build and execute a comprehensive retention marketing strategy across channels (Email, SMS, WhatsApp, Push, In-app, Loyalty, Referral). Customer Segmentation: Define customer cohorts and personalize communications based on user behavior, purchase patterns, and lifecycle stage. Campaign Management: Plan and execute drip campaigns, win-back flows, product replenishment reminders, post-purchase journeys, and subscription nudges. A/B Testing: Continuously test subject lines, creative formats, messaging, send times, and more to optimize performance. Analytics & Reporting: Track key KPIs—repeat rate, churn rate, CLTV, CAC payback, email open/click/conversion rates—and iterate based on data. Cross-functional Collaboration: Work with Product, Tech, Creative, and CX teams to improve user experience and drive retention goals. Tool Ownership: Manage CRM tools like Klaviyo, MoEngage, Clevertap, WebEngage, or similar platforms. Qualifications 3–6 years of experience in retention marketing or CRM, preferably with a D2C or e-commerce brand. Hands-on experience with marketing automation tools (Klaviyo, WebEngage, MoEngage, etc.). Strong analytical skills with comfort using data tools (Google Analytics, Excel, dashboards). Excellent communication and copywriting skills for customer-facing campaigns. Experience in cohort analysis, funnel tracking, and understanding of attribution models. Nice to Have Experience with loyalty or referral programs. Understanding of Shopify or similar e-commerce platforms. Prior work in beauty, wellness, fashion, or D2C brands. Show more Show less
