Retention Marketer

Job Role: Retention Marketing Lead

Required Experience: 3+ years

Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency

Industry: Business Consulting and Services

Key Responsibilities:

• Develop and execute customer retention strategies and campaigns that increase customer loyalty and drive repeat purchases
• Analyze customer data to identify patterns and trends, and use insights to optimize retention efforts
• Develop customer personas to understand customer needs, preferences, and pain points
• Collaborate with cross-functional teams, including sales, customer service, and product development to ensure a cohesive customer experience
• Develop and manage customer loyalty programs, including rewards and referral programs
• Create and manage email marketing campaigns, including segmentation, testing, and optimization
• Implement and manage retargeting campaigns, including dynamic product ads and personalized recommendations
• Continuously monitor and analyze campaign performance and make data-driven recommendations to improve results.
• Stay up to date with industry trends and identify new opportunities to improve customer retention and increase customer lifetime value.

Qualifications:

• Bachelor&aposs degree in marketing, business, or a related field
• 3+ years of experience in retention marketing, with a focus on ecommerce
• Experience with customer segmentation, data analysis, and campaign optimization
• Strong written and verbal communication skills, with the ability to create compelling marketing messaging and content
• Excellent project management skills, with the ability to manage multiple projects simultaneously
• Creative and strategic thinker, with a passion for developing innovative marketing solutions
• Strong analytical skills, with the ability to analyze data and make data-driven decisions
• Experience with Google Analytics and other data analytics tools