Retention Marketer

Position: Retention Marketer

Experience: 1- 3 years (Retention / Lifecycle Marketing)

Platform Knowledge: Whatsapp and Email marketing (Knowledge in tools like MoEngage, Clevertap etc)

Location: Ahmedabad, Gujarat (On-site)

Employment Type: Full-time

Salary Range: Till 4 LPA

About the Role:

We are looking for a data-driven, customer-obsessed Retention Marketer to own and

execute strategies that maximize customer engagement, loyalty, and lifetime value. This role

is all about understanding user behavior, segmenting audiences, and delivering personalized

campaigns that keep customers coming back.

You will work closely with the marketing, product, and analytics teams to design, implement,

and optimize retention journeys using marketing automation tools and experience with

MoEngage will be a major plus.

Key Responsibilities:

● Design, implement, and optimize customer retention campaigns across email, WhatsApp, push notifications, in-app messaging, and SMS.

● Leverage customer segmentation, behavioral triggers, and personalization to increase engagement and conversions.

● Build lifecycle marketing flows for onboarding, engagement, churn prevention, and win-back.

● Execute WhatsApp campaigns for transactional updates, personalized offers, and re-engagement sequences.

● Analyze campaign performance, identify drop-off points, and optimize based on data- driven insights.

● Collaborate with design and content teams to ensure communication is consistent with brand voice and resonates with the target audience.

● Utilize A/B testing and experimentation frameworks to continuously improve campaign effectiveness.

● Monitor key metrics such as repeat purchase rate, churn rate, retention rate, and customer lifetime value (CLV).

● Work closely with product and customer success teams to align marketing efforts with product updates and customer feedback.

● Maintain compliance with data privacy and marketing regulations (e.g., GDPR, CAN-SPAM, WhatsApp Business Policy).

Direct Apply: https://forms.gle/WozWb4XnqXEv9VWWA