Retention Marketer

About Tilt

We’re building the next century of shopping, making it feel human, communal, and alive again. E-commerce has spent decades optimising for clicks, stripping away the trust, joy, and connection that once made shopping meaningful.

We’ve recently raised an $18M Series A from world-class investors to build the next era of commerce. Now, we’re hiring elite builders to make it happen.

Your Mission

As we scale, retention has become one of the most important growth levers in the business. We’re looking for a Retention Marketer who can turn users into repeat buyers through smart segmentation, lifecycle flows, and high-impact offers.

This is not a basic “email marketer” role. This is a full-stack lifecycle strategist who owns the user journey from install through first purchase to becoming a loyal customer. You will own the end-to-end retention engine: email, SMS, notifications, offers, segmentation, and cohort-based experimentation. Your job is simple: bring users back, get them to buy again, and keep them coming back.

What You'll Do

0–3 Months: Foundation + Fast Wins

• Build & launch in app retention notification message flows

• Create clear frameworks & funnels to increase first time buyer conversion rate

• Segment users & understand at what are clear buying points

• Own reporting (retention, user cohorts, category insights)

3+ Months: Scale + Retention Ownership

• Automate all flows and work with the product team to implement new features

• Own the retention roadmap

• Audit and rebuild the entire retention funnel, from first session through first purchase to repeat purchase.

• Build a multi-touch onboarding framework tailored to user type (auction users vs buyers vs browsers).

• Improve activation journeys to reduce drop-off between install, follow sellers, streams, purchase.

What You’ll Do

Lifecycle & CRM

• Build and optimise email flows across onboarding, reactivation, education, and loyalty.

• Create high-converting SMS sequences that drive urgency and repeat purchase.
  Own all CRM tools, automations, and lifecycle journeys.

Notifications & Messaging

• Continuously split-test notification copy, timing, and segmentation.

• Plan retention moments around drops, live events, category pushes, and platform-wide offers.

In-App Retention Offers

• Create and manage in-app incentives (offers, rewards, vouchers, credits).

• Own the retention marketing budget and ensure strong ROI.

• Test offer structures by user type, behaviour, and category.

Cohort & Behaviour Analysis

• Identify user cohorts (e.g., sneaker buyers, Y2K shoppers, auction users, high AOV buyers, inactive users).

• Run targeted tests across messaging, targeting, and offers per cohort.

• Analyse user behaviour across categories, sellers, price points, and events to improve activation and repeat purchase.

Data, Reporting & Experimentation

• Build dashboards and reports for DAU/WAU/MAU, reactivation, and repeat purchase metrics.

• Run ongoing experiments to improve activation, engagement, and RPR.
  Collaborate with product, supply, marketing, and creators to influence user behaviour and retention.

Who You Are

• 2+ years of experience in retention, lifecycle marketing, or CRM (marketplace or e-commerce ideal).

• Deep knowledge of email, SMS, CRM tools, segmentation, and flows.

• Strong copywriter with the ability to craft persuasive retention messaging.

• Analytical thinker who understands funnel drop-off, cohort decay, and behavioural segmentation.

• Comfortable working fast, running experiments, and iterating weekly.

• Obsessed with user psychology, incentives, and what makes people come back.
  Nice to have

• Experience with in-app offers, rewards, or gamification systems.

Why Tilt

• You’ll be joining a mission-driven team backed by world-class investors (TechCrunch)

• You’ll own meaningful systems from day one, with real scope and autonomy

• You’ll work alongside curious, kind, and wickedly smart teammates

• You’ll help redefine how millions of people shop online

Curious what it’s like to work at Tilt? Start here.

Or just download the app on the UK App Store or UK Google Play and see for yourself.

Perks & Benefits

• 29 days off, plus Spain bank holidays

• Your birthday off, no questions asked

• Share options to become a true stakeholder in our success.

We welcome applicants from all backgrounds and experiences, and we’re committed to fostering an inclusive, diverse workplace.

If you don’t meet every single requirement in the job description, please don’t be put off from applying. We value potential and a willingness to learn over ticking every box — your unique perspective could be exactly what we’re looking for.

Let us know if you need any adjustments during the application process — we’re happy to help.