Key Responsibilities Retention Strategy: Build and execute a comprehensive retention marketing strategy across channels (Email, SMS, WhatsApp, Push, In-app, Loyalty, Referral). Customer Segmentation: Define customer cohorts and personalize communications based on user behavior, purchase patterns, and lifecycle stage. Campaign Management: Plan and execute drip campaigns, win-back flows, product replenishment reminders, post-purchase journeys, and subscription nudges. A/B Testing: Continuously test subject lines, creative formats, messaging, send times, and more to optimize performance. Analytics & Reporting: Track key KPIs—repeat rate, churn rate, CLTV, CAC payback, email open/click/conversion rates—and iterate based on data. Cross-functional Collaboration: Work with Product, Tech, Creative, and CX teams to improve user experience and drive retention goals. Tool Ownership: Manage CRM tools like Klaviyo, MoEngage, Clevertap, WebEngage, or similar platforms. Qualifications 3–6 years of experience in retention marketing or CRM, preferably with a D2C or e-commerce brand. Hands-on experience with marketing automation tools (Klaviyo, WebEngage, MoEngage, etc.). Strong analytical skills with comfort using data tools (Google Analytics, Excel, dashboards). Excellent communication and copywriting skills for customer-facing campaigns. Experience in cohort analysis, funnel tracking, and understanding of attribution models. Nice to Have Experience with loyalty or referral programs. Understanding of Shopify or similar e-commerce platforms. Prior work in beauty, wellness, fashion, or D2C brands. Show more Show less
Role Overview: We are looking for a data-driven Performance Marketer to lead user acquisition, engagement, and retention for our mobile app. This role is crucial in driving high-quality installs , optimizing app funnel performance, and maximizing ROAS across multiple digital channels . Key Responsibilities: Plan and execute performance marketing campaigns across Meta, Google UAC, Apple Search Ads, programmatic networks, and OEM channels. Optimize campaigns for installs, in-app actions, retention, and LTV . Analyze user cohorts, install quality, and event-level performance. Manage ASO (App Store Optimization) and collaborate with design teams for creative testing. Track and report KPIs including CPI, CPA, ROAS, CTR, CVR, and churn. Work closely with product and tech teams to improve app funnels and onboarding journeys. Lead A/B tests for creatives, audience segments, landing pages, and retargeting flows. Collaborate with CRM/Retention teams for lifecycle marketing (push, SMS, in-app). Own and optimize budgets across user acquisition channels. Qualifications & Skills: 2+ years of performance marketing experience with a focus on app growth . Strong expertise in Google UAC, Meta Ads Manager, and MMPs (AppsFlyer/Adjust). Deep understanding of user funnels, cohort analysis, and attribution models. Experience with A/B testing platforms and analytics tools (GA4, Mixpanel, etc.). ROI-driven mindset with a love for numbers and experimentation. Prior experience with D2C or B2C apps is preferred. Show more Show less
About the company: HomeEssentials is India's digital-first D2C Home & Lifestyle brand. We specialize in home and kitchen products while also branching into lifestyle items. Whether you're searching for innovative kitchen gadgets, cozy home decor, or fashionable lifestyle accessories, HomeEssentials has got you covered. What sets HomeEssentials apart is its commitment to innovation, quality, and versatility. HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. The core categories that we cater are home & kitchen, lifestyle, bathroom, home decor, & personal care. By curating a diverse range of products, we address various aspects of modern cum practical living. With a commitment to excellence and customer satisfaction, we strive to become the go-to destination for all your home and lifestyle shopping requirements. Website - https://homeessentials.in/ Instagram- https://www.instagram.com/homeessentials.insta Linkedin- https://www.linkedin.com/company/homeessentialsindia Role Overview: The Product Research and Operations Executive will play a key role in identifying trending products, analyzing competition, assisting in listing optimization, and managing end-to-end operations on Amazon Key Responsibilities: Product Research: Conduct in-depth product research using tools like Helium 10, Jungle Scout, Keepa, etc. Identify profitable and trending products based on demand, competition, and market gaps. Analyze customer reviews and competitor listings to derive insights for product development and positioning. Operations: Assist with listing creation, optimization (titles, bullet points, keywords, A+ content). Monitor inventory levels, pricing, and Buy Box performance. Coordinate with the warehouse, logistics, and customer service teams for order fulfillment and issue resolution. Track daily/weekly sales, prepare performance reports, and flag anomalies. Marketplace Compliance: Ensure all listings comply with Amazon’s policies and guidelines. Assist in resolving listing suppressions, account health issues, and performance notifications. Requirements: Bachelor's degree in Business, Marketing, or a related field. 1–3 years of experience in Amazon marketplace operations or e-commerce. Familiarity with product research tools (Helium 10, Jungle Scout, Keepa). Strong MS Excel and data analysis skills. Detail-oriented with excellent organizational and communication skills. Ability to work in a fast-paced and dynamic environment. Preferred Skills: Knowledge of Amazon Seller Central and FBA processes. Basic understanding of SEO/keyword optimization.
About the company: HomeEssentials is India's digital-first D2C Home & Lifestyle brand. We specialize in home and kitchen products while also branching into lifestyle items. Whether you're searching for innovative kitchen gadgets, cozy home decor, or fashionable lifestyle accessories, HomeEssentials has got you covered. What sets HomeEssentials apart is its commitment to innovation, quality, and versatility. HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. The core categories that we cater are home & kitchen, lifestyle, bathroom, home decor, & personal care. By curating a diverse range of products, we address various aspects of modern cum practical living. With a commitment to excellence and customer satisfaction, we strive to become the go-to destination for all your home and lifestyle shopping requirements. Website - https://homeessentials.in/ Instagram- https://www.instagram.com/homeessentials.insta Linkedin- https://www.linkedin.com/company/homeessentialsindia Position Overview: We are looking for an experienced Google Ads Performance Marketer who has a strong background in running and scaling e-commerce ad campaigns. The ideal candidate should have hands-on experience in Performance Max (PMax) campaigns, Shopping ads, YouTube ads, and Search ads to drive conversions and maximize ROI. Key Responsibilities ● Plan, execute, and optimize Google Ads campaigns across PMax, Shopping, YouTube, Search, and Display. ● Manage Google Merchant Center and ensure smooth product feed optimization for Shopping Ads. ● Continuously analyze campaign performance, A/B test creatives, and improve key metrics (ROAS, CPA, CTR, CVR). ● Scale successful campaigns while maintaining strong profitability and ROAS . ● Work closely with the creative team to develop high-converting ad creatives and video assets. ● Stay up to date with Google Ads trends, algorithms, and best practices to maintain a competitive edge. ● Optimize audience targeting using Google Analytics, GA4, and first-party data . ● Conduct competitor research and identify opportunities for better ad placements and messaging. ● Manage budgets efficiently to maximize revenue while keeping costs under control. Requirements ● Minimum 2 years of experience running Google Ads for e-commerce brands . ● Proven experience in managing Performance Max (PMax), Shopping Ads, YouTube Ads, and Search campaigns . ● Strong understanding of Google Merchant Center and feed optimization. ● Hands-on experience with Google Analytics (GA4), conversion tracking, and audience segmentation . ● Ability to scale ad campaigns profitably and optimize for high ROAS . ● Strong analytical skills with the ability to interpret data and drive actionable insights. ● Experience with landing page optimization to improve conversion rates. ● Knowledge of creative best practices for Google Display & YouTube Ads . ● Self-motivated, data-driven, and results-oriented mindset. Qualifications ● Experience with third-party automation tools for Google Ads. ● Prior experience working with D2C or marketplace-focused brands.
We are looking for a Purchase Executive to manage communication with Chinese suppliers. The candidate will be responsible for coordinating delivery timelines, ensuring packaging designs meet specifications, and maintaining regular updates with suppliers. Strong translation and negotiation skills are essential. Key Responsibilities: Communicate daily with Chinese suppliers to follow up on production and delivery timelines. Coordinate packaging designs and ensure all requirements are met. Translate documents and communication between English and Chinese. Track and report on the status of shipments and production updates. Resolve supply chain or logistics issues promptly. Requirements: Strong communication and coordination skills. Previous experience in supply chain, sourcing, or logistics preferred. Ability to manage multiple suppliers and timelines simultaneously.
As a Purchase Executive, you will be responsible for managing communication with Chinese suppliers. Your main tasks will include coordinating delivery timelines, ensuring packaging designs meet specifications, and maintaining regular updates with suppliers. Strong translation and negotiation skills are essential for this role. Your key responsibilities will include daily communication with Chinese suppliers to follow up on production and delivery timelines, coordinating packaging designs to ensure all requirements are met, translating documents and communication between English and Chinese, tracking and reporting on the status of shipments and production updates, and resolving supply chain or logistics issues promptly. To excel in this role, you must possess strong communication and coordination skills. Previous experience in supply chain, sourcing, or logistics is preferred. Additionally, you should have the ability to manage multiple suppliers and timelines simultaneously.,
Role Objective: To design, develop, and implement functional, cost-effective, and innovative packaging solutions for home essentials that enhance consumer experience, protect products, and align with brand identity. Key Responsibilities: Develop primary, secondary, and tertiary packaging for home essentials (e.g., kitchenware, storage boxes, décor items). Decide suitable packaging formats (box, sleeve, hanging pack, blister pack, insert sheets, etc.) based on product type and retail requirements. Collaborate with design, sourcing, and marketing teams to ensure packaging reflects brand identity and appeals to customers. Coordinate with vendors/suppliers for packaging material development, prototyping, and cost negotiations. Conduct quality and durability testing (drop test, stack test, transit test, etc.) to ensure product safety during handling, shipping, and display. Drive sustainable packaging initiatives by exploring recyclable and eco-friendly materials. Optimize packaging for cost efficiency, supply chain logistics, and retail shelf visibility. Prepare and maintain packaging specifications, artwork approvals, and technical documentation. Key Skills & Competencies: Knowledge of packaging materials (paperboard, plastics, corrugated, foils, flexible packaging). Familiarity with packaging design software (AutoCAD, Illustrator, SolidWorks). Strong vendor management and cost optimization skills. Understanding of sustainability practices and compliance standards. Attention to detail, creativity, and problem-solving skills.
About HomeEssentials: HomeEssentials is India’s leading home and lifestyle brand, offering over 1,000 products across 20+ subcategories. Our Perfom From innovative kitchen tools and cozy home décor to practical organizers, we specialize in bringing quality and functional items to your home. We're looking for a dynamic, results-driven Senior Facebook Ads Specialist to help us scale and thrive in this fast-paced industry. Key Responsibilities: 💡 Campaign Planning & Execution : Lead the strategy, execution, and optimization of Meta (Facebook & Instagram) campaigns with a strong focus on ROAS, CAC, and revenue growth. 📊 Budget Management : Handle monthly budgets of ₹3 crores purely for Meta platforms, ensuring efficient spend allocation for optimal results. 🤝 Creative Collaboration : Work closely with our creative team to guide the direction of ad creatives, ensuring they resonate with our target audience. 📈 Account Structure & Scaling : Develop and manage account structures that can quickly scale revenue while maintaining performance. 🔍 Trend Monitoring : Stay ahead of the curve by tracking the latest trends and tools in digital media buying. What We’re Looking For: ✅ 4+ Years of Experience : Proven success in managing high-budget, large-scale Meta campaigns. ✅ Analytical Expertise : Strong data-driven decision-making skills, with the ability to analyze and interpret campaign data effectively. ✅ Leadership & Communication : Excellent communication skills to lead teams and collaborate across departments. ✅ Budget & Performance Management : Expertise in managing campaign budgets, forecasting, and performance analysis. ✅ Growth-Oriented Mindset : A passion for innovation and staying on top of digital marketing trends, always looking to optimize campaigns. ✅ Persistence : Willingness to continuously test, iterate, and optimize campaigns until they drive desired results. ✅ Data Fluency : Comfort with working with numbers and using data to inform every decision. Preferred Qualifications: Experience in high-growth D2C e-commerce brands or agencies managing large-scale brand campaigns. Why HomeEssentials? Join us in shaping the future of home and lifestyle products while growing professionally in a fast-paced, innovative environment. If you're passionate about scaling digital campaigns and want to make an impact, we’d love to have you onboard!
Company Description HomeEssentials is India's digital-first D2C brand specializing in home and kitchen products, as well as lifestyle items. Known for its innovation, quality, and versatility, HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. We cater to various aspects of modern practical living, including home & kitchen, lifestyle, bathroom, home decor, & personal care. Our commitment to excellence and customer satisfaction strives to make HomeEssentials the go-to destination for all home and lifestyle shopping needs. Role Description This is a full-time on-site role for an Assistant Manager - Finance based in Gurugram. The Assistant Manager - Finance will be responsible for managing financial reports, conducting financial analysis, creating financial forecasts, handling budgeting, and ensuring compliance with financial regulations. The role also involves working closely with different departments to support them in financial decision-making and reporting. Key Responsibilities: Business Finance Management Prepare and analyze Profit & Loss statements (PNL) across multiple business verticals (online, offline, marketplace). Drive preparation of MIS reports, cash flow statements, and comprehensive business performance reports. Monitor financial health and provide actionable insights for revenue optimization and cost control. Books & Financial Records Review Supervise and review accounting entries in Tally. Conduct regular GST sales reconciliations and support tax audits. Ensure accuracy and compliance in financial documentation. Taxation & Compliance Oversee timely filing and compliance of statutory taxes, including GST and Income Tax. Liaise with auditors and consultants to ensure adherence to regulatory requirements. Payroll Management Manage end-to-end payroll processing, including statutory deductions and compliance. Ensure accurate employee compensation disbursement and reporting. Inventory Management & Audits Oversee inventory reconciliations, audits, and physical verification of closing stock. Coordinate with store and warehouse teams to ensure inventory accuracy and valuation. Process Improvement & Leakage Control Identify potential financial leakages and implement SOPs to strengthen internal controls. Develop and enforce policies to improve financial discipline across departments. Banking & External Financing Liaise with NBFCs and banks for managing business credit limits, working capital, and financing requirements.
Job description: Job Role : Account Assistant Location : Gwalior Experience : 6months - 3 years of exp in accounting and excel Job Description 1. Maintain day-to-day accounts & bookkeeping 2. Work on Advance MS Excel 3. Handle GST, TDS, and other statutory compliances 4.Manage accounts payable & receivable 5. Prepare bank reconciliation statements 6. Assist in finalization of accounts & audit support 7.Maintain vouchers, invoices & financial records Requirements Graduate in Commerce Proficiency in Tally & MS Excel Knowledge of GST, TDS & compliance work
Company Description HomeEssentials is India's digital-first D2C brand specializing in home and kitchen products, as well as lifestyle items. Known for its innovation, quality, and versatility, HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. We cater to various aspects of modern practical living, including home & kitchen, lifestyle, bathroom, home decor, & personal care. Our commitment to excellence and customer satisfaction strives to make HomeEssentials the go-to destination for all home and lifestyle shopping needs. Job Title: Senior Sales Associate – Home Essentials Location: Elan Miracle Mall, Gurgaon Role Overview: We are looking for a Senior Sales Associate for our Home Essentials store who will be responsible for delivering excellent customer service, driving sales, and ensuring smooth store operations. The ideal candidate should have strong communication skills, a customer-first attitude, and prior retail experience. Key Responsibilities: Greet and assist customers in a professional and friendly manner. Understand customer needs and recommend suitable products. Handle customer queries, complaints, and ensure customer satisfaction. Maintain visual merchandising standards and store presentation. Achieve individual and store sales targets. Assist in inventory management, stock replenishment, and billing. Train and guide junior staff members when required. Ensure adherence to company policies and store SOPs. Requirements: Graduate/12th pass with relevant retail sales experience (Home/ Lifestyle/ Fashion/ FMCG preferred). Strong communication and interpersonal skills. Confident, customer-oriented, and sales-driven. .Flexible to work in retail mall timings, including weekends/holidays. What We Offer: Competitive salary + incentives. Growth opportunities in a fast-growing retail brand. Positive and supportive work environment. Industry Retail Employment Type Full-time
Job Title: MIS / Inventory Analyst (Ecommerce) Location: Gwalior Department: Operation Job Summary: We are seeking a detail-oriented and analytical professional with strong expertise in Advanced Excel, Power BI, and Inventory/ MIS reporting. The role involves preparing dashboards, generating reports, analyzing business data, and supporting management in decision-making through accurate and timely data of Inventory insights Key Responsibilities: Develop and maintain Inventory reports and dashboards using Excel and Power BI. Apply advanced Excel functions such as VLOOKUP, HLOOKUP, Pivot Tables, Conditional Formatting, etc. Automate reports and streamline Inventory data processes for efficiency. Monitor, validate, and ensure Inventory data accuracy in all reports. Collaborate with cross-functional teams to gather Inventory data requirements. Generate performance tracking reports, daily/weekly/monthly dashboards, and trend analysis. Provide actionable insights to management through meaningful Inventory data visualization and analysis. Key Skills & Competencies: Advanced Excel expertise (VLOOKUP, Pivot, Index-Match, Macros, Data Validation). Strong knowledge of Power BI for interactive dashboards and data visualization. Experience in MIS reporting and Inventory analytics. Strong problem-solving and analytical mindset. Ability to work with large datasets and ensure data accuracy. Good communication and presentation skills. Qualification & Experience: Graduate in Commerce / Statistics / Computer Science / Business Administration (B.Com, BBA, BCA, etc.). 1–3 years of experience in MIS reporting / Data Analysis. Must have Experience with Ecommerce Business like flipkart, Amazon, Blinkit etc.
As a fluent Chinese-speaking coordinator, your role will involve managing communication with Chinese suppliers. Your responsibilities will include: - Communicating daily with Chinese suppliers to follow up on production and delivery timelines. - Coordinating packaging designs and ensuring all requirements are met. - Translating documents and communication between English and Chinese. - Tracking and reporting on the status of shipments and production updates. - Resolving supply chain or logistics issues promptly. To qualify for this role, you must meet the following requirements: - Fluent in Mandarin Chinese and English (spoken and written). - Strong communication and coordination skills. - Previous experience in supply chain, sourcing, or logistics preferred. - Ability to manage multiple suppliers and timelines simultaneously.,
Company Description HomeEssentials is India's digital-first D2C brand specializing in home and kitchen products, as well as lifestyle items. Known for its innovation, quality, and versatility, HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. We cater to various aspects of modern practical living, including home & kitchen, lifestyle, bathroom, home decor, & personal care. Our commitment to excellence and customer satisfaction strives to make HomeEssentials the go-to destination for all home and lifestyle shopping needs. Role Description This is a full-time on-site role for an Assistant Manager - Finance based in Gurugram. The Assistant Manager - Finance will be responsible for managing financial reports, conducting financial analysis, creating financial forecasts, handling budgeting, and ensuring compliance with financial regulations. The role also involves working closely with different departments to support them in financial decision-making and reporting. Key Responsibilities: Business Finance Management Prepare and analyze Profit & Loss statements (PNL) across multiple business verticals (online, offline, marketplace). Drive preparation of MIS reports, cash flow statements, and comprehensive business performance reports. Monitor financial health and provide actionable insights for revenue optimization and cost control. Books & Financial Records Review Supervise and review accounting entries in Tally. Conduct regular GST sales reconciliations and support tax audits. Ensure accuracy and compliance in financial documentation. Taxation & Compliance Oversee timely filing and compliance of statutory taxes, including GST and Income Tax. Liaise with auditors and consultants to ensure adherence to regulatory requirements. Payroll Management Manage end-to-end payroll processing, including statutory deductions and compliance. Ensure accurate employee compensation disbursement and reporting. Inventory Management & Audits Oversee inventory reconciliations, audits, and physical verification of closing stock. Coordinate with store and warehouse teams to ensure inventory accuracy and valuation. Process Improvement & Leakage Control Identify potential financial leakages and implement SOPs to strengthen internal controls. Develop and enforce policies to improve financial discipline across departments. Banking & External Financing Liaise with NBFCs and banks for managing business credit limits, working capital, and financing requirements.
Company Description HomeEssentials is a digital-first D2C brand specializing in home, kitchen, and lifestyle products. We offer a comprehensive range of products designed to ease and enhance everyday life, including innovative kitchen gadgets, cozy home decor, and fashionable lifestyle accessories. Our commitment to innovation, quality, and versatility sets us apart. Our core categories are home & kitchen, lifestyle, bathroom, home decor, and personal care. We strive to become the go-to destination for all your home and lifestyle shopping needs, emphasizing excellence and customer satisfaction. What You’ll Do As our Product Packaging Manager You’ll lead the strategy, design, and execution of packaging across all Homeessentials categories. You’ll collaborate with designers, marketers, and suppliers to ensure every box, label, and detail communicates our brand story beautifully and responsibly. • Develop and execute the overall packaging strategy for all product lines. • Oversee packaging design, artwork, and brand communication with internal teams and agencies. • Drive sustainability initiatives — from recyclable materials to eco-conscious designs. • Manage supplier relationships, production timelines, and cost efficiency . • Ensure compliance with labeling standards and regional packaging regulations. • Partner with marketing and product development teams to support smooth product launches. What We’re Looking For • 3+ years of experience in packaging development, branding, or design, preferably in home, lifestyle, or FMCG categories. • Strong understanding of packaging materials, print production, and sustainability trends. • Excellent project management and vendor coordination skills. • Proficiency in design and artwork tools (e.g., Adobe Illustrator, ArtiosCAD). • A creative eye with a passion for brand storytelling and consumer experience. Budget: Upto 9LPA
Company Description HomeEssentials is a digital-first D2C brand based in India, specializing in home and kitchen products, as well as lifestyle items. We offer a comprehensive range of innovative and high-quality products designed to ease and enhance everyday life. Our core categories include home & kitchen, lifestyle, bathroom, home decor, and personal care. With a commitment to excellence and customer satisfaction, HomeEssentials strives to be the go-to destination for all your home and lifestyle shopping needs. Role Description This is a full-time on-site role for an Assistant Manager- Packaging Development, located in Gurugram. The role involves working on packaging engineering, designing innovative and sustainable packaging solutions, and developing food packaging. The Assistant Manager will also engage in research and development (R&D) activities to enhance packaging quality and functionality. What You’ll Do You’ll lead the strategy, design, and execution of packaging across all Homeessentials categories. You’ll collaborate with designers, marketers, and suppliers to ensure every box, label, and detail communicates our brand story beautifully and responsibly. • Develop and execute the overall packaging strategy for all product lines. • Oversee packaging design, artwork, and brand communication with internal teams and agencies. • Drive sustainability initiatives — from recyclable materials to eco-conscious designs. • Manage supplier relationships, production timelines, and cost efficiency. • Ensure compliance with labeling standards and regional packaging regulations. • Partner with marketing and product development teams to support smooth product launches. What We’re Looking For • 3+ years of experience in packaging development, branding, or design, preferably in home, lifestyle, or FMCG categories. • Strong understanding of packaging materials, print production, and sustainability trends. • Excellent project management and vendor coordination skills. • Proficiency in design and artwork tools (e.g., Adobe Illustrator, ArtiosCAD). • A creative eye with a passion for brand storytelling and consumer experience. Budget- Upto 9LPA