Key Responsibilities Retention Strategy: Build and execute a comprehensive retention marketing strategy across channels (Email, SMS, WhatsApp, Push, In-app, Loyalty, Referral). Customer Segmentation: Define customer cohorts and personalize communications based on user behavior, purchase patterns, and lifecycle stage. Campaign Management: Plan and execute drip campaigns, win-back flows, product replenishment reminders, post-purchase journeys, and subscription nudges. A/B Testing: Continuously test subject lines, creative formats, messaging, send times, and more to optimize performance. Analytics & Reporting: Track key KPIs—repeat rate, churn rate, CLTV, CAC payback, email open/click/conversion rates—and iterate based on data. Cross-functional Collaboration: Work with Product, Tech, Creative, and CX teams to improve user experience and drive retention goals. Tool Ownership: Manage CRM tools like Klaviyo, MoEngage, Clevertap, WebEngage, or similar platforms. Qualifications 3–6 years of experience in retention marketing or CRM, preferably with a D2C or e-commerce brand. Hands-on experience with marketing automation tools (Klaviyo, WebEngage, MoEngage, etc.). Strong analytical skills with comfort using data tools (Google Analytics, Excel, dashboards). Excellent communication and copywriting skills for customer-facing campaigns. Experience in cohort analysis, funnel tracking, and understanding of attribution models. Nice to Have Experience with loyalty or referral programs. Understanding of Shopify or similar e-commerce platforms. Prior work in beauty, wellness, fashion, or D2C brands. Show more Show less

Role Overview: We are looking for a data-driven Performance Marketer to lead user acquisition, engagement, and retention for our mobile app. This role is crucial in driving high-quality installs , optimizing app funnel performance, and maximizing ROAS across multiple digital channels . Key Responsibilities: Plan and execute performance marketing campaigns across Meta, Google UAC, Apple Search Ads, programmatic networks, and OEM channels. Optimize campaigns for installs, in-app actions, retention, and LTV . Analyze user cohorts, install quality, and event-level performance. Manage ASO (App Store Optimization) and collaborate with design teams for creative testing. Track and report KPIs including CPI, CPA, ROAS, CTR, CVR, and churn. Work closely with product and tech teams to improve app funnels and onboarding journeys. Lead A/B tests for creatives, audience segments, landing pages, and retargeting flows. Collaborate with CRM/Retention teams for lifecycle marketing (push, SMS, in-app). Own and optimize budgets across user acquisition channels. Qualifications & Skills: 2+ years of performance marketing experience with a focus on app growth . Strong expertise in Google UAC, Meta Ads Manager, and MMPs (AppsFlyer/Adjust). Deep understanding of user funnels, cohort analysis, and attribution models. Experience with A/B testing platforms and analytics tools (GA4, Mixpanel, etc.). ROI-driven mindset with a love for numbers and experimentation. Prior experience with D2C or B2C apps is preferred. Show more Show less

About the company: HomeEssentials is India's digital-first D2C Home & Lifestyle brand. We specialize in home and kitchen products while also branching into lifestyle items. Whether you're searching for innovative kitchen gadgets, cozy home decor, or fashionable lifestyle accessories, HomeEssentials has got you covered. What sets HomeEssentials apart is its commitment to innovation, quality, and versatility. HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. The core categories that we cater are home & kitchen, lifestyle, bathroom, home decor, & personal care. By curating a diverse range of products, we address various aspects of modern cum practical living. With a commitment to excellence and customer satisfaction, we strive to become the go-to destination for all your home and lifestyle shopping requirements. Website - https://homeessentials.in/ Instagram- https://www.instagram.com/homeessentials.insta Linkedin- https://www.linkedin.com/company/homeessentialsindia Role Overview: The Product Research and Operations Executive will play a key role in identifying trending products, analyzing competition, assisting in listing optimization, and managing end-to-end operations on Amazon Key Responsibilities: Product Research: Conduct in-depth product research using tools like Helium 10, Jungle Scout, Keepa, etc. Identify profitable and trending products based on demand, competition, and market gaps. Analyze customer reviews and competitor listings to derive insights for product development and positioning. Operations: Assist with listing creation, optimization (titles, bullet points, keywords, A+ content). Monitor inventory levels, pricing, and Buy Box performance. Coordinate with the warehouse, logistics, and customer service teams for order fulfillment and issue resolution. Track daily/weekly sales, prepare performance reports, and flag anomalies. Marketplace Compliance: Ensure all listings comply with Amazon’s policies and guidelines. Assist in resolving listing suppressions, account health issues, and performance notifications. Requirements: Bachelor's degree in Business, Marketing, or a related field. 1–3 years of experience in Amazon marketplace operations or e-commerce. Familiarity with product research tools (Helium 10, Jungle Scout, Keepa). Strong MS Excel and data analysis skills. Detail-oriented with excellent organizational and communication skills. Ability to work in a fast-paced and dynamic environment. Preferred Skills: Knowledge of Amazon Seller Central and FBA processes. Basic understanding of SEO/keyword optimization.

About the company: HomeEssentials is India's digital-first D2C Home & Lifestyle brand. We specialize in home and kitchen products while also branching into lifestyle items. Whether you're searching for innovative kitchen gadgets, cozy home decor, or fashionable lifestyle accessories, HomeEssentials has got you covered. What sets HomeEssentials apart is its commitment to innovation, quality, and versatility. HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. The core categories that we cater are home & kitchen, lifestyle, bathroom, home decor, & personal care. By curating a diverse range of products, we address various aspects of modern cum practical living. With a commitment to excellence and customer satisfaction, we strive to become the go-to destination for all your home and lifestyle shopping requirements. Website - https://homeessentials.in/ Instagram- https://www.instagram.com/homeessentials.insta Linkedin- https://www.linkedin.com/company/homeessentialsindia Position Overview: We are looking for an experienced Google Ads Performance Marketer who has a strong background in running and scaling e-commerce ad campaigns. The ideal candidate should have hands-on experience in Performance Max (PMax) campaigns, Shopping ads, YouTube ads, and Search ads to drive conversions and maximize ROI. Key Responsibilities ● Plan, execute, and optimize Google Ads campaigns across PMax, Shopping, YouTube, Search, and Display. ● Manage Google Merchant Center and ensure smooth product feed optimization for Shopping Ads. ● Continuously analyze campaign performance, A/B test creatives, and improve key metrics (ROAS, CPA, CTR, CVR). ● Scale successful campaigns while maintaining strong profitability and ROAS . ● Work closely with the creative team to develop high-converting ad creatives and video assets. ● Stay up to date with Google Ads trends, algorithms, and best practices to maintain a competitive edge. ● Optimize audience targeting using Google Analytics, GA4, and first-party data . ● Conduct competitor research and identify opportunities for better ad placements and messaging. ● Manage budgets efficiently to maximize revenue while keeping costs under control. Requirements ● Minimum 2 years of experience running Google Ads for e-commerce brands . ● Proven experience in managing Performance Max (PMax), Shopping Ads, YouTube Ads, and Search campaigns . ● Strong understanding of Google Merchant Center and feed optimization. ● Hands-on experience with Google Analytics (GA4), conversion tracking, and audience segmentation . ● Ability to scale ad campaigns profitably and optimize for high ROAS . ● Strong analytical skills with the ability to interpret data and drive actionable insights. ● Experience with landing page optimization to improve conversion rates. ● Knowledge of creative best practices for Google Display & YouTube Ads . ● Self-motivated, data-driven, and results-oriented mindset. Qualifications ● Experience with third-party automation tools for Google Ads. ● Prior experience working with D2C or marketplace-focused brands.