Regional Sales Manager

Role & responsibilities

As a Regional Sales Manager, you will take responsibility for driving business growth across

South India. You will lead teams, manage distribution networks, and ensure sales targets

are consistently met. You will also play a key role in strengthening our presence in the

market, building long-term customer relationships, and ensuring that our products reach

every potential customer in the region.

• Lead and manage Area Sales Managers, Sales Officers, and TSI teams to achieve

strong regional performance.

• Develop and implement sales strategies for the Southern region, aligned with

national goals.

• Expand distribution networks and ensure effective coverage across urban and rural

markets.

• Build and maintain strong customer and distributor relationships.
• Monitor regional performance through sales reports and implement corrective

actions where required.

• Collaborate with marketing and product teams to plan trade promotions and market

activations.

• Ensure efficient territory management, inventory planning, and pricing strategies.

Required Skills and Knowledge

This role requires a results-oriented professional with proven experience in managing

regional sales operations in the FMCG sector. You should bring strong leadership qualities,

deep market understanding, and the ability to inspire high-performing teams. Prior

experience with food, soaps and detergents, or confectionery industries will be an added

advantage.

• Strong leadership skills with experience in managing multi-level sales teams.
• Proven success in territory management and distribution expansion.
• Excellent communication, negotiation, and presentation abilities.
• In-depth knowledge of FMCG industry and consumer behavior in South India.
• Strong analytical skills and ability to use data to improve sales outcomes.
• Proficiency in sales planning, forecasting, and performance management.
• Multilingual skills and computer literacy.