Product Marketing Specialist

3 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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Remote

Job Type

Full Time

Job Description

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About Us

CateringRewards.com is a fast-growing SaaS startup helping restaurants build and scale their food-for-work catering business using a unique rewards loyalty program. We empower restaurant owners to offer cashback rewards redeemable as Amazon gift cards for their catering customers, simplifying loyalty and growth.


The Role

We seek an entrepreneurial, AI-powered Marketing Specialist to lead and own all aspects of content, SEO, and social media marketing. You will work directly with the founder and product team in a fast-paced environment focused on independent restaurants, regional brands, and medium-sized franchisees.


Key Responsibilities
  • Develop and execute a robust content and SEO strategy (blog posts, landing pages, pillar content, guest articles/backlinks).
  • Manage social media presence (LinkedIn, Instagram, X, Facebook), creating engaging posts and campaigns tailored to restaurant industry trends, rewards psychology, and catering.
  • Leverage advanced AI tools (e.g., Jasper, ChatGPT, SurferSEO, Buffer, Canva AI, Sprout Social, Zapier agents) for ideation, drafting, scheduling, analytics, and optimization.
  • Run outreach campaigns for guest blogging, partnerships, backlink acquisition, and influencer engagement.
  • Analyze and report on KPIs: website traffic, engagement, lead generation, conversion rates, and campaign ROI.
  • Collaborate with the product/dev team for content, messaging, and user stories.
  • Own the marketing calendar, ensuring weekly/monthly deliverables align with strategic goals.
  • Stay updated on AI trends in marketing, restaurant technology, and loyalty programs.


Ideal Candidate
  • 3+ years’ marketing experience in B2B SaaS (restaurant/hospitality tech preferred).
  • Demonstrable expertise in hands-on use of leading AI marketing and workflow tools.
  • Proven track record in content creation, SEO, social media management, and digital campaigns.
  • Strong written/verbal English; clear, compelling content and storytelling skills.
  • Experience collaborating with US-based teams or working on US-market-focused SaaS products is strongly preferred to ensure cultural alignment and effective communication.

  • Experience with India/US restaurant or hospitality market is a bonus.
  • Organized self-starter, highly accountable, able to work independently and within a lean team.
  • Bachelor’s degree in marketing, communications, business, or related field.


What We Offer
  • Competitive compensation, based on experience. Initially, you will be hired as a contractor.
  • Direct access to the founding team and key decision-makers.
  • Opportunity to pioneer AI-driven marketing in the restaurant SaaS space.
  • Flexible remote work, supportive culture, and strong growth trajectory.


How to Apply

Submit your CV, portfolio (sample content, campaigns, analytics dashboards), and a brief cover letter describing how you have used AI marketing tools to drive measurable results.

Applications via LinkedIn (Easy Apply) or email: careers@cateringrewards.com.


Join us at the intersection of AI, rewards, and restaurant innovation to help CateringRewards become the industry expert!

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