Product Marketing Specialist

As a Product Marketing Specialist, you will be an integral part of our marketing team, focusing on shaping the messaging and positioning of our products and features while creating compelling sales collateral. Your responsibilities will include owning the product messaging and positioning in the market and industry verticals, as well as driving key product marketing initiatives such as competitive analysis and market research. You will be tasked with extending the core platform vision to target specific personas and industry verticals with innovative messaging that highlights our product innovation and industry leadership. Additionally, you will play a crucial role in presenting product updates, feature enhancements, and competitive analysis through various channels like the product website, pages, and sales collaterals. Collaborating with the broader marketing team, you will develop campaigns to launch products into the market, including webinars, online branding campaigns, and videos. Furthermore, you will plan and execute the communication strategy for new product releases, ensuring cross-functional implementation of the product launch plan. An essential aspect of your role will involve analyzing user behavior and website journey to devise strategies that enhance onsite conversions, user retention, engagement, and lead flow. You will also be responsible for creating sales tools and collateral such as product landing pages, brochures, and presentations to support the sales process effectively. To be successful in this role, you should have 2 to 8 years of experience in product marketing for SaaS products. Strong communication skills, both verbal and written, are essential, and writing samples will be required. Experience in writing product marketing briefs, managing WordPress websites, and utilizing analytical tools like Google Analytics and Hotjar will be beneficial. A solid technical background is crucial due to our B2B/enterprise product focus, along with strong analytical and strategic thinking skills to translate into marketable messaging and content.,