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Anton Paar India
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Product Marketing Specialist

Product Marketing Specialist

Anton Paar India

8 years

0 Lacs

Gurugram Haryana India

Posted:16 hours ago| Platform:

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Skills Required

marketing drive strategy positioning cutting measurement technology messaging engagement collaboration research content support manufacturing automation crm analytics communication diversity

Work Mode

On-site

Job Type

Full Time

Job Description

About the Company

Anton Paar India is looking for a Product Marketing Specialist to drive our go-to-market strategy, product positioning, and campaign execution for cutting-edge lab and process measurement solutions. This role is ideal for a strategic B2B marketer who excels at translating complex technology into clear, customer-focused messaging that drives engagement and sales.

About the Role

Anton Paar is a global technology leader known for innovation, precision, and customer-centricity. Join a company that empowers its people and fosters a culture of collaboration and excellence.

Responsibilities

Develop and execute product launch strategies
Create compelling value propositions and product messaging
Conduct market and customer research to inform positioning
Collaborate across sales, product, and content teams
Support demand generation and campaign performance tracking

Qualifications

Bachelor’s in Marketing or Business; MBA is a plus

Required Skills

5–8 years of B2B product marketing experience (tech/manufacturing preferred)
Proven ability to manage product lifecycle marketing
Proficiency in marketing automation tools, CRM, and analytics platforms
Strong communication, content creation, and strategic thinking skills

Anton Paar is committed to diversity and inclusivity in the workplace.

Learn more about our culture: How We Work

Visit us at: www.anton-paar.com

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Product Marketing Specialist