Product Marketing Specialist

About The Role

Responsibilities

Mastery Marketing Strategy:

• Develop and execute marketing strategies for the successful launch and ongoing promotion of mastery programs.
• Define audience segmentation strategies to deliver personalized marketing campaigns for different mastery programs.
• Collaborate with cross-functional teams to ensure alignment with business goals.
  

Campaign Development & Execution

• Collaborate with content creators to develop certification-specific content, including webinars, workshops, and marketing collateral.
• Ensure that messaging and content align with mastery program objectives and resonate with the target audience.
• Plan and execute marketing campaigns to promote mastery programs across various channels, including email, social media, and paid advertising.
• Coordinate campaign scheduling and deployment to maximize program enrollment.
  

Data Analysis And Insights

• Utilize analytics tools to track campaign performance and assess the effectiveness of marketing strategies.
• Extract actionable insights from data to optimize campaign performance.
• Monitor customer feedback and sentiment related to mastery programs.
  

Technical Competencies

• Product Marketing: Proficiency in developing and executing marketing strategies for mastery programs.
• Content Development: Ability to collaborate with content creators to develop certification-specific content.
• Campaign Management: Experience in planning and executing marketing campaigns across multiple channels.
  

Soft Competencies

• Strategic Thinking: Ability to develop and execute strategic marketing plans aligned with business goals.
• Creativity: Innovative thinking to craft compelling and engaging marketing campaigns.
• Communication: Strong verbal and written communication skills to collaborate effectively with cross-functional teams.
• Data-Driven Decision Making: Ability to make informed decisions based on data analysis.
• Adaptability: Flexibility to adjust marketing strategies based on data and market trends.
  

Experience

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in product marketing, campaign management, or a related role.
• Proven track record of planning and executing successful marketing campaigns.
• Experience in marketing certification programs or related areas is a plus.
• Proficiency in marketing analytics tools.
• Strong project management skills.
• Excellent communication and presentation skills.