Product Marketing Manager

About The Team

• Craft segment-specific value propositions, messaging and positioning for new and existing products.
• Define launch tiers (α/β/GA) and success metrics, then help track performance against adoption and revenue goals.
  

• Build and run detailed launch plans that align product, engineering, data, compliance, legal, sales and marketing timelines.
• Orchestrate cross-functional readiness (internal enablement, collateral, pricing, support playbooks, legal & risk sign-offs).
• Act as the single point of truth during launch “war rooms”, removing blockers so dates and quality targets are met.
  

• Analyse usage data and merchant feedback to surface insights that feed back into product roadmaps.
• Lead post-launch campaigns and lifecycle marketing to deepen feature adoption and customer value.
• Maintain a living view of how each launch ladders into a coherent Tazapay narrative across payments, compliance and
 data products.
  

• Conduct quantitative and qualitative research that shapes product-market fit and competitive positioning.
• Share crisp, data-backed market insights to influence strategy and investment decisions.
  

• 2-3 years in product marketing, growth or GTM strategy within a high-velocity B2B or fintech environment.
• Proven track record of leading multi-stakeholder product launches end to end – from narrative to post-launch optimisation.
• Exceptional written & verbal communication; you translate complex technical concepts into compelling stories for diverse audiences.
• Comfortable working with data (SQL / BI dashboards) to size markets, measure adoption and identify growth levers.
• Ownership mindset with a bias for action; you spot gaps, connect dots and drive alignment without formal authority.
  

Preferred Qualifications

• Experience marketing API-led or payments products.
• Familiarity with regulatory and compliance considerations in financial services.
• Prior exposure to account-based marketing, pricing strategy, or partner/channel enablement programs.
• Demonstrated strategic thinking and analytical skills developed through hands-on experience