Product Marketing Manager

About the Role:

Were seeking a strategic, creative, and customer-driven Product Marketing Manager to define how our products are positioned, launched, and adopted in the market. Youll be the glue that connects product, marketing, and salesturning product features into clear customer value, driving go-to-market strategy, and ensuring every launch serves as the beginning of a compelling product story. This role is perfect for someone who thrives in a fast-paced SaaS environment, loves blending data with storytelling, and has a passion for influencing product direction while enabling teams to succeed in the market.

KEY RESPONSIBILITIES:

• Own Product Marketing Strategy:

  Lead the planning, execution, and optimization of product launches and feature rollouts in your specific Product Vertical of Group. Ensure alignment across product, marketing, and sales for flawless execution.

• Create Powerful Messaging:

  Develop compelling product narratives and positioning that communicate our unique value to our target audiences.

• Enable Sales Success:

  Build and maintain sales enablement tools internal presentations detailing accurate, informative data, competitive profiles/overview, marketing & sales one-pagersand train the sales and customer service teams to deliver winning conversations and fast conversions.

• Know the Market Inside Out:

  Conduct market and competitive research to identify trends, customer needs, and strategic opportunities. Translate insights into actionable marketing strategies.

• Collaborate on Campaigns & Content:

  Partner with demand generation and content teams to produce high-impact materialsblogs, webinars, landing pages, email campaigns, and case studies.

• Close the Feedback Loop:

  Work closely with product and customer success teams to gather feedback, identify pain points, and enhance product-market fit.

• Track & Optimize Performance:

  Monitor launch success, engagement metrics, and content performance. Use data to refine messaging, channels, and tactics.

PREFERRED QUALIFICATIONS & REQUIRED SKILLS:

• Experience:

  57 years in product marketing for SaaS or e-commerce products.

• Proven Success:

  Track record of leading successful go-to-market launches and shaping product positioning.

• Storytelling Skills:

  Exceptional written and verbal communicationable to make complex ideas simple and compelling.

• Cross-Functional Collaboration:

  Skilled at working with product, marketing, and sales teams to deliver unified strategies.

• Customer Focus:

  Ability to translate technical features into clear, customer-centric benefits.

• Analytical Mindset:

  Comfortable working with data, tracking KPIs, and making evidence-based decisions.

• Tool Knowledge:

  Familiarity with platforms like HubSpot, Salesforce, Google Analytics, or similar.

• Research Skills:

  Experience in customer interviews, competitive analysis, and market research.

PERKS OF JOINING:

The Culture: most companies talk about their values, we live them.

• Supportive Culture:

  We value teamwork, mentorship, and professional development, and we show it by providing top-notch employee experience and training programs, and incentivizing team growth.

• Work-Life Balance:

  We support a hybrid work model and encourage our employees to create a healthy balance between personal and professional life.

• A Voice at the Table:

  Influence major decisions in marketing, product strategy, and user experience.

• Innovative Work:

  Contribute to cutting-edge solutions for e-commerce and SaaS businesses.

• The Work:

  stability of a market leader with the hunger for innovation and growth of a start-up

• Impactful & Broad Role:

  You will have a seat at the table when it comes to key management decisions, drive critical marketing strategy and decisions, and have a voice in key product and user experience decisions.

• Growth Opportunities:

  Learn and grow from market veterans, take advantage of a fast-paced, collaborative environment, and enjoy the ability to move up the ladder when you earn it.

• Competitive Benefits:

  Access comprehensive insurance for health (incl. parents), life and personal accident.

ABOUT SILVERMINE GROUP:

Silvermine Group is the largest & most trusted provider of regulatory compliance services for the heavy trucking and transportation industries. Our compliance automation platform is secure, cloud-based, and certified by the IRS - helping over 100,000 customers every year file federally required documents - such as IRS Form 2290, Form 8849, and MCS-150 - accurately, securely, and on time. Our technology, highly skilled customer support, and relentless focus on product improvement and growth ensures that our customers equipment stays on the road and their businesses keep humming.

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