Product Marketing Manager

Purpose of the Job:

Managing all product management activities to achieve short and long term product goals including lifecycle volume, pricing, profitability, positioning. Launch product animations positioning including pricing & communication across all touch point to ensure a holistic campaign development/implementation across ATL, BTL, consumer events, seeding, partnerships. Providing leadership to the extended Marketing team including agencies, cross functional teams etc. Innovation and efficiencies will be key element of the responsibility which also include identifying new opportunities based on market trends and consumer insights.

Roles and Responsibility:

1) The incumbent will be responsible for the marketing strategy development for the vertical and ensuring its effective execution to achieve the company's growth objectives. The key responsibilities are:

• Conceptualize & plan the product positioning of the given product.
• Develop product strategy /marketing Platform for the vertical, market mapping, consumer segmentation, assessment & Product Pricing.
• Prepare and launch Go To Market plan for new product launch or lifecycle animations.
• Responsible for achieving Product Annual Volume & it's Profitability
• Evolving the Marketing plan in the short, medium and long term to support sales delivery
• Monitoring, managing, and leveraging brand assets in terms of both tangible and intangible aspects.

2) In support of the key activities; the incumbent will:

• Responsible for Product Pricing & its Profitability. Enhance productivity of Fixed & Variable marketing expenses
• Planning & Achievement of Annual & Lifecycle Volumes.
• Specifying market requirements for current and future products by working closely with upstream teams including PPL & Engineering.
• Work closely with the sales team for effective activation of marketing plans and promotions.
• Work Closely with Marketing communication Team for development of correct product positioning across different communication channels
• Interact closely with the various Function Heads (Sales, PR, Finance etc) to understand the dynamics and meet the business requirements
• Generate a demand for the brand through innovative and creative approaches e.g idea generation for innovative field marketing
• Analyse the competition and assess their activities.