Product Marketing Manager - Cyber GRC

Job Location: - Bengaluru

Key Responsibilities

Voice of Customer & Market Insight (including Analyst Reviews)

• Conduct ongoing customer, prospect, and market research to identify needs, pain points, trends, use cases, and opportunities.

• Maintain detailed buyer personas, competitive analyses, and customer journey maps that drive segmentation and messaging decisions.

• Integrate feedback from analysts and regulatory trends in the cybersecurity and risk landscape. Prepare and participate in analyst reviews (Forrester, Gartner, IDC, etc.)

Product Prioritization, Launch & Cross-Functional Alignment

• Work closely with Product Management to communicate roadmaps, prioritize features based on customer feedback, and align messaging with technical capabilities.

• Lead planning and execution of product launches, ensuring internal and external readiness.

• Track and report on the impact of product marketing activities, iterating strategies based on performance data.

Go-to-Market Strategy & Messaging

• Define and execute the go-to-market strategy for MetricStream’s CyberGRC products, collaborating closely with Product Marketing leadership, Product Management and global Marketing teams. • Own product positioning, messaging, and content strategies that communicate our differentiated value across industries and buyer types.

• Translate product capabilities into customer-centric value propositions aligned to business challenges and use cases.

Sales Enablement & Strategic Support

• Create and maintain impactful sales tools including pitch decks, solution briefs, battlecards, use cases, and competitive intelligence.

• Support the Enablement team in training field teams on messaging, product value, and objection handling.

• Serve as a subject matter expert in strategic deals and internal product briefings for cross-functional stakeholders.

Content & Campaign Development

• Collaborate with Demand Generation and Field Marketing teams to design integrated campaigns that drive awareness, engagement, and pipeline.

• Partner to create high-quality content including webinars, case studies, blogs, white papers, and email assets.

• Ensure consistent messaging and voice across all customer touchpoints, reinforcing MetricStream’s AI-first leadership.

Skills and Experience

• 8+ years of B2B product marketing experience in enterprise SaaS, ideally in cybersecurity, risk, compliance, or cloud platforms.

• Strong understanding of cyber risk frameworks (e.g., NIST, ISO, FAIR), enterprise security buyers, and global regulatory environments.

• Demonstrated success in customer feedback, product development, go-to market planning, positioning, enablement, and cross-functional execution.

• Excellent communication, writing, and storytelling skills. Able to translate complex concepts into business value.

• Experience working across Product, Sales, Customer Success, and Demand Gen teams to deliver measurable business impact.

Preferred Skills

• Background in GRC or risk platform marketing is strongly desired. Cyber experience preferred.

• Strong analytical and strategic thinking skills. Comfortable using data to validate and refine messaging.

• Self-starter with excellent project management skills, able to thrive in a fast-paced, global environment.

Muugddha Vanjarii

7822804824

mugdha.vanjari@sunbrilotechnologies.com