Product Marketing Associate

Product Marketing Associate

Organization Name: Legitquest (LQ Global Services Pvt. Ltd.)

Experience: 1 to 3 Years

Compensation range: 3.6 LPA to 4.5 LPA

Location of posting: Delhi

Company Profile

Legitquest is a Gen AI platform designed for law firms, corporations, and government institutions, augmenting productivity and automating complex workflows. Utilizing advanced algorithms and reasoning-capable Large Language Models (LLMs), which have been meticulously customized and developed by our team of legal experts, engineers, and researchers, Legitquest delivers cutting-edge

solutions tailored to the legal sector's needs. Having achieved a strong product-market fit, we are rapidly scaling our team to meet the growing demand and continue advancing our innovative offerings. The venture is backed by Water Bridge and Info Edge.

Qualification

● Engineer with MBA in Marketing.

● Certification/course in marketing, digital marketing, or product

management.

Required Skill Set

● Strategic Thinking & Problem Solving

● Research and Analytical Skills

● Digital Marketing Expertise (SEO, SEM, Analytics)

● Strong Written and Verbal Communication Skills

● Technical Aptitude and Familiarity with SaaS Marketing

● Team Leadership & Stakeholder Management

Relevant Industry Legal Technology

Responsibilities:

1. Conduct market research, surveys, and competitive analysis to understand customer needs, trends, and competitors.

2. Develop and execute digital marketing strategies (SEO, SEM, content, and social media) to drive lead generation and customer acquisition.

3. Create go-to-market strategies and lead product launches to ensure adoption and market penetration.

4. Define and optimize key product metrics, including revenue growth, retention, and customer satisfaction.

5. Design and execute marketing campaigns, leveraging automation and

CRM tools (e.g., Marketo, Salesforce) to boost performance and engagement.

6. Use customer insights, analytics to refine product positioning and improve user experience.

7. Develop pricing strategies, manage partnerships, and oversee

communications to drive business growth and market reach.

Desired profile of the candidate:

● Minimum 2 years of product marketing experience, ideally in SaaS and B2B spaces.

● Expertise in crafting high-impact business growth strategies.

● Proficient in Digital Marketing techniques, including SEO, SEM, content marketing, email marketing, and social media marketing.

● Hands-on experience with CRM tools and marketing automation platforms.

● Familiarity with analytics tools for performance measurement and optimization.

● Strong understanding of lead generation, and customer retention strategies.

● Engineer with MBA in marketing background.

● Certifications in digital marketing or product management are a plus.

● Proven track record of implementing successful campaigns for customer acquisition and revenue growth.

Contact Information

Contact Person: Supriya

e-mail ID: supriya@legitquest.com

Website:

www.legitquest.com