Job
Description
As a Product Manager Agriculture, you will be responsible for leading the strategic planning and execution of product-related activities for allocated crops (chilly, tomato, okra, corn, millet) across designated geographical regions. Your role will involve close coordination with sales, research, and development teams to drive product positioning, market penetration, and profitability. Your key responsibilities will include: - Budgeting and Promotion: Allocating and managing budgets for product promotion and marketing communication materials tailored to each crop's market needs. - Geographical Product Range Management: Overseeing product range within assigned locations, collaborating with sales and development teams to ensure strategic market positioning and effective product launches. - R&D and New Product Development: Coordinating with R&D, supply chain, logistics, and sales departments on new product research, development, and distribution strategies, ensuring alignment across internal and external channels. - Sales and Market Support: Providing technical expertise and training support to sales teams, particularly during product launches, to enable effective sales strategies. - Sales Data Analysis and Reporting: Gathering, analyzing, and interpreting sales data from multiple sources, creating standard reports like sales forecasts, market analyses, and sales tracking. - Product Management and Brand Positioning: Developing and executing strategic plans for brand positioning, ensuring products align with market demands and reinforce brand equity. - Market Intelligence and Competitive Analysis: Maintaining up-to-date knowledge of buyer behavior, competitive landscape, and marketing strategies to stay ahead of industry trends. - Sales Volume and Profitability: Defining and implementing strategies to achieve targeted sales volumes and profitability through brand positioning and effective marketing tactics. - Customer Needs and Product Opportunity Evaluation: Researching and evaluating new product opportunities, customer needs, and market demand to drive product innovation and competitive edge. - Sales Training and Content Development: Conducting training needs analysis, developing content, and executing training programs to equip the sales force with product expertise. - Market Development Activities: Planning and overseeing activities focused on market expansion and penetration to support product growth. Qualifications required for this role include an MBA in Agribusiness Management or a related field, overall 6-8 years of experience with a minimum of 1 year in product management, preferably in the agriculture sector, strong analytical and data-driven decision-making skills, ability to work cross-functionally and collaborate with various departments, excellent communication and interpersonal skills, and proficiency in data analysis tools and reporting. Preferred skills include experience with sales forecast modeling and market analysis, as well as familiarity with agricultural product cycles and market dynamics. If you possess a Master of Business Administration / Post Graduate Diploma in Management - Agri Business Management or a Bachelor of Science - Agriculture, along with 5-10 years of work experience, and you are based in Raipur, Chhattisgarh, this position offers a competitive salary package as per industry standards.,
