Product Manager - Marketing

Position : Product Manager Marketing

No of Position : 1

Salary Range : 7 - 9 LPA

Experience : 3-5 Years

Location : Chennai

Job Type : Full time (Onsite)

ABOUT US

DHPL: Global leader in manufacturing human hair extensions and award-winning exporter to USA and UK; DHPL leads the hair industry market in quality goods that are celebrated in hair salons, Hollywood studios, and opera and theater stages. We believe in growth and science by learning and applying advanced business techniques and R&D applications.

IT Department: We are a data-driven and process-oriented organization that values curiosity, experimentation, and continuous learning. Our efforts are backed by analytics and strategic insights, ensuring that we drive meaningful engagement and conversions in international markets.

OUR STORY

DHPL is the daughter company of Hair & Compounds, Inc. located in California USA. After more than 22 years, together we have built a reputation for creating and providing human hair products in the high-end hair extension market known in Hollywood, Manhattan, London, Ontario, and a hundred more cities. Our culture values curiosity, experimentation, and learning.

ABOUT THE PROJECT

We are building a technology platform to transform the way small-scale farmers connect with vendors, retailers, and bulk buyers. 

This is an early-stage, experiment-heavy project that requires a hands-on, data-driven Product Manager to bring structure to ambiguity, validate assumptions with users, and guide us toward product-market fit.

JOB SUMMARY

We are looking for a Product Manager who is equally strategic and execution-focused, deeply curious about user behavior, and skilled at translating insights from the field into product improvements. You will be responsible for leading customer discovery, running lean experiments, prioritizing features, and helping us validate hypotheses through interviews, MVPs, and user testing.

JOB RESPONSIBILITIES

• Design and conduct farmer and vendor interviews to uncover needs, pain points, and workflows.
• With initial training and support, create and refine JTBD frameworks, personas, and segmentation models based on real-world feedback.
• Document and synthesize insights from interviews into actionable product strategies.
• Plan and execute MVP experiments, A/B tests, landing pages, and survey-driven validation.
• Define success metrics and track results using analytics tools.
• Collaborate with marketing to test channels, messaging, and value propositions.
• Own the product roadmap and prioritization.
• Map out user journeys and identify the riskiest assumptions across acquisition, retention, and monetization stages.
• Break down big problems into smaller, testable hypotheses and structure learning loops.
• Define and monitor KPIs and user funnels (AAARRR framework, retention cohorts, etc.).
• Collaborate with the data team to build dashboards in tools like Looker Studio, GA4.
• Use both quantitative and qualitative data to drive product decisions.
• Write clear, user stories and work closely with engineering to scope features and manage sprints.
• Collaborate with design to ensure user-friendly and farmer-accessible interfaces (even for low-tech users).

QUALIFICATIONS

• You’re fluent in product discovery, lean experimentation, and iterative building.
• You can connect the dots between user insight, data, and business value.
• You balance user empathy with business impact, and you're allergic to untested assumptions.
• 3+ years in product management, ideally in early-stage startups, marketplace, or logistics platforms.
• Experience in running experiments, surveys, or interviews with low-tech or rural populations is a huge plus.
• Familiarity with JTBD, Lean Canvas, or Blue Ocean frameworks is a plus
• Strong verbal and written communication skills in English.
• Ability to work with ambiguity, define structure, and drive execution independently.
• Experience in agritech, rural markets, or supply chain tech.
• Exposure to B2B platforms or two-sided marketplaces.
• Hands-on experience working with tools for experimentation or automation.
• Strong analytical skills and a passion for working with data and numbers to drive marketing decisions.

REPORT TO

Marketing Manager (India), Operation Manager (United States)

WORK HOURS & BENEFITS

Our Management Approach:

Benefits We Provide

• Office timings from 9 am to 5:30 pm from Monday to Friday.

• Salary

  : Best in the industry based on experience and skill set.
• Probation Period: 6 Months
• Medical Insurance for 2.00 lac p.a after 3 months of Joining.  

• Social Security includes

  - Provident Fund and Gratuity on completion of 5 years of service as per the Tamil Nadu Factories Act.
• 10 days of Paid Leave and 8 Casual Leave will be provided for the Year.