Principal Product Marketing Manager

Who We Are

Simpplr is the AI-powered platform that unifies the digital workplace – bringing together engagement, enablement, and services to transform the employee experience. It streamlines communication, simplifies interactions, automates workflows, and elevates the everyday experience of work. The platform is intuitive, highly extensible, and built to integrate seamlessly with your existing technology.

More than 1,000 leading organizations – including AAA, the NHS, Penske, and Moderna – trust Simpplr to foster a more aligned and productive workforce. Headquartered in Silicon Valley with global offices, Simpplr is backed by Norwest Ventures, Sapphire Ventures, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com.

Role Overview:

As the Principal Product Marketing Manager, you will be the voice of the product in the market and the voice of the customer within the company. You’ll work cross-functionally with Product Management, Sales, Customer Success, and Engineering teams to develop compelling narratives, launch strategies, and positioning that drive revenue and brand leadership. This is a senior, high-impact role suited for a storyteller, strategist, and data-driven marketer passionate about AI.

Key Responsibilities:

• Messaging & Positioning: Own and refine the positioning, messaging, and competitive differentiation of our AI products.
  
• Go-To-Market (GTM) Strategy: Lead end-to-end GTM planning for new product launches, feature rollouts, and vertical solutions.
  
• Content Strategy: Develop high-impact product content – from thought leadership pieces to product datasheets, case studies, demos, and sales decks.
  
• Customer and Market Insights: Conduct customer research, win/loss analysis, and competitive benchmarking to inform product strategy and marketing programs.
  
• Enablement: Create tools and training to enable sales and field teams to communicate product value effectively.
  
• Growth & Adoption: Partner with demand gen, digital, and customer marketing teams to create campaigns that drive awareness, trial, and adoption.
  
• Thought Leadership: Represent [Company Name] at industry events, webinars, and analyst briefings as a product and AI domain expert.
  
• Metrics & Reporting: Define and track key performance metrics for product marketing effectiveness and GTM performance.
  

Requirements:

Proven experience launching and scaling B2B software or AI-driven products in competitive markets.

Strong storytelling skills with the ability to craft compelling narratives and translate complex technical concepts into business value.

Excellent stakeholder management and cross-functional collaboration abilities.

Comfortable working in a fast-paced, startup-like environment.

Analytical mindset with experience using data to drive decisions.

MBA or equivalent business/marketing background is preferred but not required.

• Deep passion for artificial intelligence, machine learning, and their impact on modern business

Simpplr’s Hub-Hybrid-Remote Model:

At Simpplr we believe that when work is good, life is better and that belief guides all we do. Including how we approach our flexible work model. Simpplr operates with a Hub-Hybrid-Remote model. This model is role-based with exceptions and provides employees with the flexibility that many have told us they want.

• Hub - 100% work from Simpplr office. Role requires Simpplifier to be in the office full-time.
• Hybrid - Hybrid work from home and office. Role dictates the ability to work from home, plus benefit from in-person collaboration on a regular basis.
• Remote - 100% remote. Role can be done anywhere within your country of hire, as long as the requirements of the role are met.