Principal Product Marketing Manager

Informatica

5 - 10 years

25 - 30 Lacs

bengaluru

Posted:2 hours ago| Platform:

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Skills Required

enterprise software gtm data management sales enablement data engineering cloud technologies artificial intelligence demand generation marketing product marketing marketing campaigns product management campaigns product positioning data integration

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead industry-leading, cloud-native Informaticas Data Integration and Data Engineering solutions, focusing on enterprise customers.
Manage product marketing and GTM for data integration and data engineering solutions.
Work with product management, sales, alliance and GSI teams, and other groups within marketing to lead critical deliverables to support sales enablement, demand generation, and expertise.
Define market strategies and create sleek, provocative, messaging and positioning.
Work with customers to develop compelling assets that promote their data integration and data engineering journey and outcomes.
Be an SME for the sales team to explain the value of Informaticas AI/GenAI-powered data integration and data engineering solutions to prospects.
Promote our products and best practices by marketing events, webinars, social media, and other channels.
Be a spokesperson with press, analysts, and at industry events.
Shape the complete launch of new products.

What Wed Like to See

Are well-versed in enterprise software, especially data management, data integration, data engineering, AI/GenAI, and cloud technologies.
Can develop product positioning/messaging that articulates unique value propositions.
Understand multiple main personas, including data engineers, data integrators, ETL and software developers, data analysts, data scientists, and C-level IT managers.
Oversee and deliver a complete bill of materials, including ebooks, blogs, whitepapers, datasheets, customer-facing presentation, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates solution adoption.
Work with partner and GSI teams to accelerate and scale programmes.
Can persuade across a global, diverse organisation by building relationships based on results and reliable ongoing interactions.
Can think out-of-the-box and bring a creative flair to product positioning and marketing campaigns

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