Principal Product Manager

10 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Location: Bangalore (On-site)

About Kapiva

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers, blending ancient science with modern convenience — offering functional foods, and digital wellness experiences to help consumers achieve health outcomes.

Kapiva's high-quality portfolio offers products across various therapy areas including diabetes, cholesterol, digestion, weight management, skin & hair, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our offline presence in a big way (Reliance, Nature’s Basket, Noble Plus etc.) & are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.


Role Brief

With a strong online presence, we’re scaling the digital commerce engine that powers Kapiva’s growth. We’re looking for a Senior / Principal Product Manager to drive end-to-end experiences across Kapiva’s website, app, and omnichannel touchpoints. You’ll be responsible for building a seamless, high-converting, and retention-driven commerce ecosystem that powers revenue growth and elevates the consumer experience.

You’ll work closely with growth, marketing, design, engineering, and analytics to create a commerce experience that balances business outcomes with customer delight — from discovery to repeat purchase.


Key Responsibilities

1. Product Strategy & Roadmap

  • Define and execute the product vision for the commerce stack — website, app.
  • Translate business goals (AOV, conversion rate, retention, LTV) into actionable product roadmaps.
  • Drive prioritization using data, experimentation, and qualitative insights.


2. Funnel Optimization & Growth

  • Own the

    end-to-end purchase funnel

    , identifying opportunities to improve conversion at each stage.
  • Partner with marketing and growth to design

    data-backed experiments

    ,

    landing page tests

    , and

    checkout flows

    that drive measurable uplifts.
  • Build systems that improve

    cross-sell

    , and

    repeat purchase

    behaviors.


3. Experience & Retention

  • Craft a frictionless commerce experience — fast, intuitive, and personalized.
  • Integrate

    CRM, analytics, and recommendation engines

    to deliver smarter user journeys.
  • Work on retention initiatives like loyalty programs, personalized nudges, etc.


4. Platform & Infrastructure

  • Collaborate with engineering and design to enhance performance, scalability, and reliability across the e-commerce platform.
  • Evaluate new tools, integrations, and partners
  • Evaluate build vs buy decisions
  • Ensure platform stability and high uptime during campaigns and product launches.


5. Stakeholder Management

  • Collaborate cross-functionally with D2C, Marketing, CX, Tech, and Ops to align on business priorities.
  • Present product plans, metrics, and leadership insights regularly.


Requirements

Must-Haves

  • 5–10 years of total experience, with

    4+ years in product management

    , ideally in

    D2C commerce, marketplace, or consumer-tech

    environments.
  • Proven success driving

    revenue growth and funnel metrics

    (CVR, AOV, Retention).
  • Deep understanding of

    e-commerce UX

    ,

    checkout flows

    , and

    growth experimentation frameworks

    .
  • Hands-on with

    data tools (GA4, Mixpanel, Amplitude, etc.)

    and

    CRO tools (VWO, Optimizely, etc.)

    .
  • Strong project management, analytical, and leadership skills — ability to operate autonomously.


Good-to-Haves

  • Experience working with

    Shopify Plus

    ,

    CRM platforms

    (WebEngage, CleverTap), or

    headless commerce

    setups.
  • Familiarity with

    health, wellness, or nutrition

    categories.
  • Strong bias for action and comfort working in ambiguous, high-growth environments.


What Success Looks Like

  • Improved conversion and retention metrics across commerce platforms.
  • Seamless omnichannel customer experience (app ↔ web ↔ CRM).
  • Scalable commerce systems that can support 10x growth in users and SKUs.
  • Business and customer teams consistently citing your product work as a key growth driver.


Why Kapiva

  • Work at the intersection of health, technology, and consumer behavior.
  • Build products that truly impact people’s health journeys.
  • Work closely with co-founders, product heads, and top-tier talent
  • Competitive salary and benefits package
  • A dynamic in-office culture in Bangalore with a team that moves fast and thinks big

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