Principal Product Manager

Location: Bangalore (On-site)

About Kapiva

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers, blending ancient science with modern convenience — offering functional foods, and digital wellness experiences to help consumers achieve health outcomes.

Kapiva's high-quality portfolio offers products across various therapy areas including diabetes, cholesterol, digestion, weight management, skin & hair, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our offline presence in a big way (Reliance, Nature’s Basket, Noble Plus etc.) & are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

Role Brief

With a strong online presence, we’re scaling the digital commerce engine that powers Kapiva’s growth. We’re looking for a Senior / Principal Product Manager to drive end-to-end experiences across Kapiva’s website, app, and omnichannel touchpoints. You’ll be responsible for building a seamless, high-converting, and retention-driven commerce ecosystem that powers revenue growth and elevates the consumer experience.

You’ll work closely with growth, marketing, design, engineering, and analytics to create a commerce experience that balances business outcomes with customer delight — from discovery to repeat purchase.

Key Responsibilities

1. Product Strategy & Roadmap

• Define and execute the product vision for the commerce stack — website, app.
• Translate business goals (AOV, conversion rate, retention, LTV) into actionable product roadmaps.
• Drive prioritization using data, experimentation, and qualitative insights.

2. Funnel Optimization & Growth

• Own the

  end-to-end purchase funnel

  , identifying opportunities to improve conversion at each stage.
• Partner with marketing and growth to design

  data-backed experiments

  ,

  landing page tests

  , and

  checkout flows

  that drive measurable uplifts.
• Build systems that improve

  cross-sell

  , and

  repeat purchase

  behaviors.

3. Experience & Retention

• Craft a frictionless commerce experience — fast, intuitive, and personalized.
• Integrate

  CRM, analytics, and recommendation engines

  to deliver smarter user journeys.
• Work on retention initiatives like loyalty programs, personalized nudges, etc.

4. Platform & Infrastructure

• Collaborate with engineering and design to enhance performance, scalability, and reliability across the e-commerce platform.
• Evaluate new tools, integrations, and partners
• Evaluate build vs buy decisions
• Ensure platform stability and high uptime during campaigns and product launches.

5. Stakeholder Management

• Collaborate cross-functionally with D2C, Marketing, CX, Tech, and Ops to align on business priorities.
• Present product plans, metrics, and leadership insights regularly.

Requirements

Must-Haves

• 5–10 years of total experience, with

  4+ years in product management

  , ideally in

  D2C commerce, marketplace, or consumer-tech

  environments.
• Proven success driving

  revenue growth and funnel metrics

  (CVR, AOV, Retention).
• Deep understanding of

  e-commerce UX

  ,

  checkout flows

  , and

  growth experimentation frameworks

  .
• Hands-on with

  data tools (GA4, Mixpanel, Amplitude, etc.)

  and

  CRO tools (VWO, Optimizely, etc.)

  .
• Strong project management, analytical, and leadership skills — ability to operate autonomously.

Good-to-Haves

• Experience working with

  Shopify Plus

  ,

  CRM platforms

  (WebEngage, CleverTap), or

  headless commerce

  setups.
• Familiarity with

  health, wellness, or nutrition

  categories.
• Strong bias for action and comfort working in ambiguous, high-growth environments.

What Success Looks Like

• Improved conversion and retention metrics across commerce platforms.
• Seamless omnichannel customer experience (app ↔ web ↔ CRM).
• Scalable commerce systems that can support 10x growth in users and SKUs.
• Business and customer teams consistently citing your product work as a key growth driver.

Why Kapiva

• Work at the intersection of health, technology, and consumer behavior.
• Build products that truly impact people’s health journeys.
• Work closely with co-founders, product heads, and top-tier talent
• Competitive salary and benefits package
• A dynamic in-office culture in Bangalore with a team that moves fast and thinks big