Performance Marketing

About XED: XED is a leading executive education company dedicated to empowering senior leaders across the globe. We partner exclusively with Ivy League universities to design and deliver high-impact online and hybrid programs, equipping executives with an average of 20 years of experience with the cutting-edge knowledge and skills required to navigate complex global challenges. Our mission is to transform leadership capabilities, foster innovation, and drive significant business impact for our participants and their organizations worldwide.
About the Role: We are seeking a highly driven and results-oriented Performance Marketing Manager to join our lean, impactful team as an individual contributor. This is a critical hands-on role that demands a strategic mindset to attract, engage, and convert high-quality senior executive prospects into program applications. You will be instrumental in expanding our global reach, optimizing our digital spend, and directly contributing to the growth of our prestigious programs.If you are passionate about data-driven marketing, excel at identifying niche audiences, and thrive in an environment focused on tangible results and continuous improvement, this role is for you.

Key Responsibilities

Strategy & Planning: Develop and execute comprehensive performance marketing strategies across various paid digital channels to generate high-quality applications for XED's executive education programs.
Campaign Management (Hands-on): Plan, set up, manage, and optimize campaigns end-to-end across platforms such as LinkedIn Ads, Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), specialized professional networks, and emerging executive-focused digital platforms.Audience Targeting: Expertly identify and segment senior executive audiences (20+ years of experience, multi-country) to ensure precise targeting and efficient spend.Budget Management & Optimization: Rigorously manage marketing budgets to maximize ROI, focusing explicitly on driving down the Cost of Acquisition (CAC) for program applications.A/B Testing & Optimization: Implement continuous A/B testing across ad copy, visuals, landing pages, and audience segments to identify optimal performance drivers.Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics, CRM data, and platform-specific insights. Provide actionable recommendations based on data.Landing Page & Funnel Optimization: Collaborate with internal teams (e.g., content, sales) to optimize landing page experiences and conversion funnels to improve application rates.Market Research: Stay abreast of industry trends, competitor activities, and new advertising technologies, particularly within the executive education and B2B SaaS space.Cross-Functional Collaboration: Work closely with the Sales/Admissions team to ensure lead quality alignment and feedback loop integration.

What You'll Bring

Experience: 5+ years of proven hands-on experience in performance marketing, specifically managing paid digital campaigns with a strong focus on lead generation and conversion.
Domain Knowledge: Demonstrated experience in B2B marketing, ideally with a background in education, executive training, or high-value service offerings.Platform Expertise: Deep, hands-on expertise with LinkedIn Campaign Manager, Google Ads (Certifications preferred), and Meta Ads Manager.Analytical Prowess: Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies for improving CAC and application volume.Strategic & Tactical: Ability to switch seamlessly between high-level strategic planning and meticulous, hands-on campaign execution and optimization.Target Audience Understanding: A nuanced understanding of how to reach and engage senior executive audiences across diverse global markets.Communication: Excellent written and verbal communication skills, capable of crafting compelling ad copy and presenting data-driven insights clearly.Ownership: A highly proactive, self-motivated, and individual contributor mindset, comfortable working independently to achieve ambitious targets.Must have skills

• Communication Skill
• Marketing Skills
• Digital Marketing
• Brand Performance