Performance Marketing Specialist

About Zoca Zoca is a fast-growing local business marketing platform that helps salons, spas, and wellness businesses attract, convert, and retain more clients through AI-powered tools. Backed by real-time data and automation, we simplify growth for beauty professionals. Role Overview We’re looking for a data-driven Performance Marketing Specialist to manage and scale paid acquisition campaigns across Google, Meta, and other digital platforms. You’ll play a key role in driving qualified leads, optimizing performance, and collaborating closely with our growth, content, and product teams to turn paid channels into a predictable growth engine. This role is ideal for someone who’s hands-on with paid media platforms, thrives on hitting growth KPIs, and knows how to translate data into actionable campaign improvements. Responsibilities Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other relevant platforms Monitor and analyze performance metrics (ROAS, CPL, CTR, CAC) and share actionable insights Run A/B tests on ad creatives, audiences, landing pages, and bidding strategies Manage campaign budgets and pacing to maximize efficiency and ROI Work closely with the content, design, and SEO teams to align messaging, creatives, and audience targeting Stay updated on industry trends, platform updates, and performance marketing best practices Own growth KPIs like paid leads, cost per lead, and ROAS Requirements 2–4 years of hands-on experience in performance marketing roles (SaaS, Startup background, or agency side preferred) Proven experience managing Google Ads, Meta Business Manager, and Google Analytics/GA4 Strong analytical mindset with the ability to turn data into actionable strategies Experience with A/B testing, conversion tracking, and audience segmentation Results-driven with a strong focus on hitting traffic, lead, and ROI targets Bonus: Experience running paid campaigns for small/local businesses or vertical SaaS Why Join Zoca? Build something meaningful: Help shape a platform that’s transforming how local service businesses grow online. Own the narrative: You won’t just execute — you’ll help define the brand, category, and customer journey from the ground up. Join early, grow fast: Be part of a high-impact core team in a fast-moving, early-stage startup. Collaborate closely: Work side by side with product, growth, and leadership in our Bangalore office. Led by vision: Founded by Ashish Verma — a growth-focused SaaS entrepreneur with a strong track record in building marketing-led products for small businesses. Skills: audience segmentation,meta ads,saas,performance marketing,conversion tracking,a/b testing,data analysis,google ads,google analytics Show more Show less