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Position: Performance Marketing Executive Experience: 4-5 years Location: Ghitorni, New Delhi, Delhi Salary: As per the industry standards Are you a data-driven marketing maestro with a proven track record of turning campaigns into successes? Look no further! Ofactor Communication, a prominent ad agency in Delhi, is seeking an experienced Performance Marketer with 4-5 years of hands-on experience to join our dynamic team. If you're adept at decoding analytics, devising strategies that drive results, and thriving in a collaborative office environment, we're excited to hear from you. Responsibilities: Data-Driven Strategies: Devise and execute performance marketing strategies that align with clients' goals, focusing on maximizing ROI and achieving key metrics. Campaign Management: Plan, launch, and optimize paid advertising campaigns across various platforms, including PPC, social media, display, and more. Analytics Expertise: Dive into data to extract actionable insights, continuously monitoring campaign performance and refining strategies based on real-time feedback. Conversion Optimization: Develop and implement strategies to improve landing page performance, user experience, and conversion rates. Budget Allocation: Manage advertising budgets effectively, ensuring resources are distributed for maximum impact and cost-efficiency. A/B Testing: Conduct A/B tests to refine ad copy, visuals, and landing page elements for optimal results. Collaborative Approach: Work closely with our creative and content teams to align messaging, visuals, and strategy for cohesive campaigns. Stay Ahead: Keep a pulse on industry trends, emerging technologies, and digital marketing best practices to keep campaigns cutting-edge. Qualifications: A Bachelor's degree in Marketing, Business, or a related field (preferred). 4-5 years of proven experience in performance marketing, preferably within an agency environment. Proficiency in using marketing analytics tools and platforms to analyze data and derive insights. Demonstrated success in planning and executing paid campaigns across platforms such as Google Ads, Facebook Ads, etc. Strong understanding of conversion tracking, audience segmentation, and retargeting strategies. A/B testing and experimentation experience to optimize campaign performance. Excellent communication skills to collaborate effectively with cross-functional teams. Proven ability to manage multiple campaigns, budgets, and deadlines. Strategic thinking and problem-solving skills to adapt to changing campaign dynamics. Certifications in platforms like Google Ads or Facebook Blueprint (a plus). Knowledge of SEO and content marketing principles (a plus). Perks and Benefits: Competitive compensation package commensurate with your experience and skills. An opportunity to be part of a creative and collaborative environment in Delhi's vibrant marketing scene. Inspiring office space that fosters innovation and teamwork. Engaging projects for well-known clients that challenge and showcase your expertise. Professional growth opportunities, including industry networking events and skill enhancement programs. A diverse and inclusive company culture that values creativity, collaboration, and excellence. If you're a Performance Marketer who thrives on data, excels in strategy, and is ready to make a meaningful impact at Ofactor Communication in Delhi, we encourage you to apply. Join us in shaping campaigns that drive real results and redefine marketing excellence. Show more Show less
