Performance Marketing Specialist

We are looking for a specialist to run PPC campaigns on Google Ads Manage, monitor paid search budgets. In this role, you should be well-versed in the principles of search engine marketing (SEM).

You should have an analytical mindset and be good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

Responsibilities

As a part of our team, you will work on the following:

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Assist in maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Produce reports for management on campaigns.
• Write attractive and concise copy for adverts.
• Assist in managing Display network placement lists on AdWords and through other contextual advertising platforms.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Suggest and develop new campaigns across multiple channels.
• Keep abreast of PPC and SEM trends.

Agency Experience or relevant experience in the beauty industry is a must