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DeviceDisk
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Performance Marketing Specialist

Performance Marketing Specialist

DeviceDisk

3 years

0 Lacs

Delhi India

Posted:1 day ago| Platform:

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Skills Required

marketing reports planning drive ads analyze data effectiveness testing targeting segmentation retargeting strategies engagement content design report analytics optimization automation certifications saas hotjar hubspot seo

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Location:

Job Type:

Reports To:

Job Overview:

Performance Marketing Specialist

Key Responsibilities:

Plan, manage, and optimize paid marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and others.
Track and analyze performance data to measure campaign effectiveness and make data-backed decisions.
Conduct A/B testing on creatives, copy, targeting, and landing pages to improve conversion rates.
Implement audience segmentation and retargeting strategies for higher engagement and retention.
Coordinate with content, design, and product teams to develop compelling ad creatives and landing pages.
Manage ad budgets efficiently and scale campaigns based on performance.
Report on campaign KPIs, CAC, ROI, and provide actionable insights to improve performance.
Stay updated with platform algorithm changes, trends, and new advertising tools.

Required Skills & Qualifications:

Bachelor’s degree in Marketing, Business, or related field.
2–3 years of hands-on experience in performance marketing.
Proven track record of managing PPC, display, and paid social campaigns.
Proficient in tools like Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and Excel.
Strong analytical and problem-solving skills.
Experience with conversion rate optimization (CRO) and marketing automation tools is a plus.
Google and Meta certifications are preferred.

Preferred Skills:

Experience in B2B/B2C performance marketing for SaaS, E-commerce, or D2C brands.
Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar.
Basic understanding of SEO and content strategy.

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