Performance Marketing Manager

Experience:

Location:

Job Summary

Performance Marketing Lead

Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms.

strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization.

Key Responsibilities

• Digital Advertising & Campaign Management:
• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
• Continuously test and refine ad creatives, audience targeting, and bidding strategies.
• Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).
• Performance Analysis & Optimization:
• Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.
• Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.
• Identify new opportunities for growth and implement best practices to enhance campaign efficiency.
• Audience Targeting & Segmentation:
• Develop data-driven audience segmentation strategies for better targeting and personalization.
• Leverage first-party and third-party data to improve audience reach and engagement.
• Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.
• Continuous Improvement & Strategy Development:
• Implement automation, AI-driven optimization, and other cutting-edge strategies to enhance efficiency.
• Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.
• Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic advertising.
• Cross-functional Collaboration & Leadership:
• Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.
• Manage relationships with external agencies, vendors, and partners when needed.
• Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.
  

Key Qualifications & Skills

7-9 years of hands-on experience

e-commerce, fintech, SaaS, or consumer tech industries.

Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

performance analytics, conversion tracking, attribution models, and marketing automation.

Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.

budget management, bid strategies, and optimizing campaigns for revenue growth.

data-driven, ROI-focused approach.

Preferred Qualifications

• MBA/PGDM in Marketing, Digital Marketing, or a related field.
• Experience in managing high-budget ad spends and large-scale campaigns.
• Familiarity with SEO, CRM marketing, and omnichannel strategies is a plus.
  

Note