Performance Marketing Manager

About Searchbox Digital Agency LLP

Searchbox Digital Agency is a result-driven digital marketing agency focused on delivering measurable business growth for B2B and B2C clients across multiple industries. We specialize in performance-led growth strategies, conversion optimization, and scalable digital systems.

Role Overview

We are looking for a highly skilled Performance Marketing Manager who will lead, strategize, and execute paid marketing campaigns across multiple platforms. The candidate should be capable of handling end-to-end performance marketing operations, managing teams, scaling revenue, and driving ROI for multiple client accounts.

Key Responsibilities

Strategy & Growth

• Design and execute full-funnel performance marketing strategies for B2B & B2C brands.
• Develop scalable growth frameworks for lead generation, eCommerce, and brand performance.
• Identify growth opportunities using data insights and performance trends.
• Build high-performing account structures for long-term scalability.

Paid Media Expertise

Hands-on experience in:

• Google Ads Suite
• Search Ads
• Display Ads
• Performance Max (PMAX)
• Discovery Ads
• YouTube Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (Lead Gen, Website Traffic, Retargeting)
• Other platforms such as Twitter/X Ads, Native Ads, etc. (added advantage)

Execution & Optimization

• Campaign creation, tracking implementation, A/B testing, funnel building.
• Deep understanding of conversion tracking, GA4, GTM, pixels, CAPI, offline conversions.
• Advanced optimization using ROAS, CPL, CPA, LTV, attribution models.
• Budget scaling strategies with controlled risk.

Reporting & Analytics

• Prepare actionable performance reports with insights.
• Analyze metrics such as CTR, CPC, CPL, CPA, ROAS, Conversion Rate, Funnel Drop-offs.
• Maintain dashboards and performance documentation.

Team Handling

• Lead and mentor junior performance marketers.
• Build SOPs, execution frameworks, and internal training systems.
• Conduct regular review meetings and performance audits.
• Coordinate with SEO, Social Media, Design & Sales teams.

Client & Business Development Support

• Participate in strategy discussions with sales and clients.
• Help convert high-ticket prospects using performance projections.
• Create proposals, projections & campaign roadmaps.

Required Skills & Qualifications

• 6-8 years of hands-on performance marketing experience in an agency environment.
• Strong knowledge of PMAX, Search, Display, Discovery, Meta & LinkedIn Ads.
• Experience handling monthly ad spends from ₹3 Lakhs to ₹50 Lakhs+.
• Proven track record of scaling campaigns profitably.
• Excellent English communication skills – written & verbal.
• Strong analytical & problem-solving ability.
• Leadership mindset with ownership mentality.

What We Offer

• Growth-focused environment with leadership exposure.
• Opportunity to build and lead the Performance Marketing vertical.
• Performance-linked career progression.
• Long-term association with a growing agency brand.