Performance Marketing Manager

Plum is one of India’s science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.’

The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants

Purpose:

The role will deep dive in driving all marketplace channel(s) advertising ecosystem, including Sponsored Products, Sponsored categories and Sponsored Display, to drive traffic, sales, and ROI.

Key Responsibilities:

• Plan, execute, and optimize Amazon PPC campaigns across Sponsored SKUs and Sponsored Display
• Conduct keyword research, bid management, and audience targeting to improve ad performance
• Monitor daily campaign performance metrics (ACoS, CTR, CPC, ROAS) and implement data-driven optimizations.
• Set up and manage promotions, deals, and A/B testing for ad creatives and landing pages
• Analyze and interpret performance data to identify trends, insights, and opportunities.
• Use data insights to improve customer acquisition, retention, and overall profitability
• Work closely with the sales, supply chain, and creative teams to align advertising strategies with business objectives

Qualifications, Experience & Skills

• MBA from Tier -1 Institutes
• Minimum of 7 years of hands-on experience managing Amazon PPC campaigns.
• Proven track record of improving ACoS and driving revenue growth
• Experience using Amazon Advertising Console and related analytics tools.
• Understanding of e-commerce platforms and digital marketing
• Strong analytical skills and proficiency in Excel for data analysis
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Excellent communication and problem-solving skills

Why Join Us?

You’ll lead a high-impact function that directly drives revenue and visibility for a fast-growing D2C brand. This is your chance to shape campaigns, grow a team, and drive growth at scale across India’s biggest ecommerce platforms

Location: