Create & execute a performance marketing strategy & execute the plan by understanding the markets & audience behavior of the respective geographies. Understanding budgets & ROAS to plan for the months spent & expected revenues. Identify and test new channels to continually look at ways to grow the brand's funnel Creating and executing a strong performance marketing strategy (Google ads & Facebook ads) & execution plan Developing and managing digital prospecting and remarketing campaigns Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels Identifying and testing new channels to continue to meet or exceed established critical metrics Working closely with the management to share funnel conversion improvement ideas, feedback, & present results. Develop and oversee overall performance marketing strategy Create and manage Google Ad campaigns. (SEM) Create and manage Facebook Ads and Instagram Ads. (Social media advertising) Regularly review and optimize all advertising campaigns for positive ROAS Manage paid listings on third-party websites and media partners Manage Google Analytics to track and measure all marketing campaigns Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets. Key Skills and Qualifications: Should have 2+ years of experience in Google Shopping Ads and Facebook Ads on E-Commerce platforms. Should have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. Should possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations. Should be a highly goal-oriented individual and have excellent communication skills. Should be open-minded, curious, and a strong problem solver. Should be a performer and Achiever. Must have leadership qualities and mindset. Should possess excellent analytical skills and consumer behavior trends to drive actionable insights and recommendations. Should be a highly goal-oriented individual and have excellent communication skills. Should be open-minded, curious, and a strong problem solver.
Company Description About Central Vision: We are a B2B eyewear brand "MARVIN MOO" . Visit our website www.marvinmoo.com for more info. Our target consumers are Opticians and Retail Optical store all across India. The Area Sales Head role will focus on acquiring new Eyewear distributors in the designated region and driving sales through them effectively. Additionally, there will be a focus on securing space to showcase and sell at high walk-in retail shops in the region to gain larger presence in the region. There will be an emphasis on the conduct of this personnel to represent the Marvin Moo brand identity and be a proactive spokesperson in the region. Role Description This is a full-time on-site role for an Area Sales Manager in the Optical/Eyewear Industry, located in New Delhi. Distributor Acquisition: Leverage the experience and familiarity in the region with the potential distributors and the local market to identify and secure new distributors. Sales Management: Drive sales through the distributor network, ensuring that targets are met and growth is consistent. Technical Understanding: Develop a comprehensive understanding of Marvin Moo;s products to effectively communicate their technical aspects and benefits. Field Work: Be prepared to work in the field, meeting with potential distributors and customers, understanding their needs and challenges and address the challenges effectively and timely manner. Reporting: Acquire data extensively and generate report at the required periodicity to the reporting manager. Brand Representation: Represent Marvin Moo;s brand values and product while maintaining professionalism and excellent communication skills in all interactions. Qualifications Strong sales and negotiation skills Experience in market research and strategy development Excellent interpersonal and communication skills Ability to analyze sales data and market trends Proven track record in the optical or eyewear industry Leadership and team management skills Proficiency in using CRM software and Microsoft Office Suite Bachelor's degree in Business Administration, Marketing, or related field