Performance Marketing Manager

Job description: Digital Marketing Manager (Lead Generation & Performance Marketing)

We are seeking a highly skilled Digital Marketing Manager with strong expertise in Lead Generation, Google Ads, and Meta Business Suite (Facebook/Instagram Ads). The ideal candidate will be responsible for creating, executing, and optimizing digital campaigns that drive qualified leads, customer acquisition, and franchise sales growth.

Key Responsibilities

Lead Generation & Performance Marketing

Design and execute paid campaigns across Google Ads (Search, Display, YouTube, Shopping) and Meta Business Suite (Facebook & Instagram Ads).

Drive B2C customer acquisition for retail stores and B2B franchise leads for business expansion.

Set up and manage conversion tracking, retargeting, and lookalike audiences to maximize ROI.

Campaign Management & Optimization

Monitor daily campaign performance and optimize for CTR, CPC, CPA, ROAS, and lead quality.

Conduct A/B testing for creatives, targeting, and ad placements.

Manage digital marketing budgets effectively and deliver maximum ROI.

Analytics & Reporting

Track, analyze, and report campaign performance using Google Analytics, Meta Insights, and CRM dashboards.

Prepare weekly & monthly performance reports with actionable insights.

Creative & Content Collaboration

Work with the design team to create engaging ad creatives, landing pages, and lead capture funnels.

Ensure brand consistency across all digital campaigns.

Team & Vendor Coordination

Coordinate with internal teams, agencies, and vendors for campaign execution.

Stay updated on latest trends, algorithm updates, and competitor strategies.

Key Skills & Competencies

Proven experience in digital marketing, with a strong focus on lead generation.

Hands-on expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook/Instagram).

Knowledge of SEO, email marketing, and automation tools (e.g., Tele CRM, HubSpot, Mailchimp, Zoho CRM) is a plus.

Strong analytical mindset with experience in Google Analytics, Meta Insights, and lead dashboards.

Creative problem-solver with strong execution and project management skills.

Excellent communication & presentation skills.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person