Performance Marketing Manager

Job Title: Performance Marketing Manager Company: SBS Herbal Limited Location: Sri Ganganagar, Rajasthan (On-site) Job Type: Full-time Experience: 3+ years in performance/digital marketing Industry: Ayurvedic & Herbal Products About Us: SBS Herbal Limited is a trusted name in Ayurvedic and herbal healthcare, committed to delivering natural wellness solutions across India. Established in 2015, we aim to improve lives through quality herbal formulations. As we expand our digital presence, we’re looking for a data-driven and creative Performance Marketing Manager to lead our growth campaigns and optimize our customer acquisition strategy. Key Responsibilities: Plan, execute, and optimize paid advertising campaigns across platforms (Google Ads, Meta, Amazon, Flipkart, etc.) Monitor and report performance metrics (ROAS, CPA, CTR, etc.) and continuously test, scale, or refine based on results Manage daily budgets and bidding strategies to meet campaign KPIs Coordinate with content and design teams to create high-converting creatives and landing pages Leverage analytics tools (Google Analytics, Meta Business Suite, etc.) to analyze customer journeys and conversions Optimize campaigns for e-commerce growth, marketplace visibility, and D2C sales Collaborate with sales and branding teams to align marketing goals with business objectives Requirements: Bachelor’s degree in Marketing, Business, or related field Minimum 3 years of experience in digital/performance marketing, preferably in D2C or FMCG sector Proven track record managing paid campaigns with strong ROAS Expertise in tools like Google Ads, Facebook Ads Manager, Google Analytics, and SEO/SEM strategies Strong analytical mindset with knowledge of A/B testing and conversion optimization Excellent communication and project management skills What We Offer: Competitive salary and performance-based incentives Opportunity to lead high-impact campaigns in a growing Ayurvedic brand A collaborative and innovative work environment Employee discounts on SBS Herbal products Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹70,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Overtime pay Performance bonus Experience: Digital marketing: 3 years (Preferred) Work Location: In person