Senior Manager - D2C

Job Description

Purpose – Why does it exist? To lead the growth of our D2C e-commerce vertical (brand websites and apps) Key Performance Indicators 1. P&L of our website 2. Revenue Growth 2. LTV/CAC 3. NPS for D2C e-commerce Key Responsibilities P&L Create & deliver ambitious growth plans for our D2C platforms. Overall, in charge of D2C business delivery Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS Customer Experience Deliver customer delight through on-site and off-site interventions Own site optimization and A/B testing to deliver conversion growth Performance Marketing, Retention, Organic Growth Ownership of customer retention marketing activities and merchandising strategy for scaling up revenue Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications Stakeholder Management Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives People Management Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands Experience & Qualification Mandatory: 1. MBA from Tier 1 Institute, with at least 4-5 years’ experience in ecommerce/D2C roles with P&L responsibility 2. Demonstrated ability to lead teams and work in high-pressure situations. 3. A passion for numbers 4. Top notch problem-solving skills 5. Excellent planning skills, analytical ability and lateral thinking ability 6. Great at managing relationships, leading teams and working with multiple stakeholders Location: Thane, Mumbai (WFO)