Job
Description
Senior Manager - D2C About Our Client: Our client is a Series A-funded, science-backed beauty and personal care brand founded in 2020 and based in Bengaluru. With over $10.4M raised from marquee investors like Kalaari Capital, DSG Consumer Partners, and Beenext, the company is rapidly scaling its presence in the skincare and haircare segments with high-performing products driven by research and efficacy. Job Title: Senior Manager - D2C Location: Bangalore Experience: 4+ years in D2C or e-commerce operations Educational: B.Tech /MBA / Other Bachelor's or Masters Degree About the role: We’re looking for a strategic and hands-on Senior Manager – D2C to lead our end-to-end e-commerce operations. This role will own website performance, data accuracy, order fulfillment, retention strategies, and campaign execution. You'll collaborate across teams to ensure a seamless, engaging, and high-converting customer journey. This role requires a balance of analytical execution and right-brain thinking—the ability to understand how users think, feel, and behave. Responsibilities: Website & Operations: Manage Shopify operations including listings, updates, offers, and collections. Oversee order fulfillment, stock sync, RTO reduction, and process efficiency. Data & Performance: Track key metrics (traffic, CVR, bounce, SKU performance) using tools like GA and Shopify. Share daily/weekly reports, run A/B tests, and optimize funnels. Customer Experience & Retention: Improve on-site journey and post-purchase engagement. Align with CRM for WhatsApp, SMS, and email journeys. Reduce drop-offs and boost repeat purchases. Campaign & Content Coordination: Work with design, tech, and marketing to launch high-impact campaigns and ensure PDPs and creatives are on-brand and conversion-focused. Growth & Strategy: Drive D2C revenue through pricing, bundling, offer planning, and automation. Benchmark competitors and identify new growth levers. Requirements: 4+ years in D2C or e-commerce operations (Shopify experience required). Strong analytical, creative, and problem-solving skills. Proficiency in tools like Excel, GA, Klaviyo, or similar. Eye for design, storytelling, and user flow. Prior experience in beauty, skincare, or wellness is a plus
