Performance Marketing Manager

Conga

3 - 5 years

7 - 11 Lacs

pune ahmedabad chennai bengaluru

Posted:4 hours ago| Platform:

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Skills Required

ppc data analysis erp pdf web analytics business expansion crm salesforce marketing automation testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

- Full ownership of LinkedIn Ads campaigns: plan, launch, optimize, and scale global paid social programs targeting key accounts and personas.
- Architect and manage 6sense display/ABM campaigns end-to-end, from audience definition and orchestration to creative deployment and optimization.
- Work with programmatic vendors in connection with 6sense audiences to serve ads on premium inventory, delivering a first-class brand experience.
- Plan and test emerging B2B advertising channels up to and not limited to Reddit, Meta, Gartner Digital Markets PPC etc.
- Implement advanced audience segmentation, retargeting strategies, and bid optimizations to maximize ROI.
You re data-driven and love testing
Drive continuous A/B and multivariate testing on creative, audience segments, placements, and bidding strategies.
Use platform analytics, Salesforce, and marketing automation data to connect campaigns directly to pipeline and ARR impact.
Apply Excel for detailed performance analysis, cohort tracking, audience lift analysis, and budget modeling.
Identify, test, and roll out new features and beta programs across LinkedIn, 6sense, and programmatic platforms.
You re an attribution and integration pro
- Manage analytics integration and event tracking through Google Tag Manager, GA4, and native platform tracking.
- Partner with operations to build actionable dashboards, funnel reports, and attribution models in Salesforce, Looker, or Power BI.
- Manage UTM creation
You can manage scale and complexity
Experience managing $1M+ annual spend across paid social and display/ABM channels.
Develop and deliver clear, detailed weekly performance readout decks for the demand generation team and leadership.
Coordinate with Campaigns team to align on strategy and share best practices.
Collaborate with paid search to align keyword, audience, and messaging strategies across channels.

Here s what will give you an edge...

3-5 years of experience managing LinkedIn and 6sense ad campaigns at a B2B organization or agency with B2B experience
Experience with 6sense and LinkedIn required
Proven track record of driving engagement, generating leads, and driving business expansion through paid social, programmatic, and predictive analytics platforms.
Advanced Excel skills for data analysis including v-lookup for account lift reporting and cohort analysis.
Strong verbal and written communication skills to work cross-functionally and present insights to stakeholders.
Ability to manage multiple campaign stakeholders
Highly organized and detail-oriented
An entrepreneurial mindset, willing to jump in and find the answers or uncover problems is the key to being successful in this role

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