Performance Marketing Manager

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About Mobyink Innovations

Mobyink Innovations is a dynamic and results-driven D2C marketing agency based in Jaipur, working exclusively with 35+ fashion brands. We specialize in paid media strategies across Google, Meta, Snapchat, TikTok, and other platforms. Our team is highly focused on delivering performance-driven results for our clients and we are looking for someone who thrives in a fast-paced, accountable, and long-term growth-oriented environment.

Job Overview

Performance Marketing Manager

Key Responsibilities

• Paid Media Campaign Strategy & Execution

• Develop and manage high-performing paid media campaigns on platforms including

  Google Ads

  ,

  Meta Ads

  ,

  Snapchat

  ,

  TikTok

  , and others.
• Prioritize

  Meta

  and

  Google Ads

  , ensuring campaigns are executed with precision to deliver maximum ROI.
• Implement strategies for traffic generation, lead generation, and sales conversion across multiple platforms.

Data Analysis & Performance Reporting

• Monitor and analyze campaign performance data to ensure that performance goals are met or exceeded.
• Generate comprehensive reports to assess the effectiveness of campaigns, providing actionable insights for optimization.
• Track and manage performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).

Budget Management

• Efficiently manage advertising budgets across platforms to maximize performance and minimize costs.
• Ensure budget allocations are optimized based on campaign performance and return on investment.

A/B Testing & Campaign Optimization

• Conduct regular A/B tests on creatives, ad copy, targeting options, and bidding strategies.
• Continuously refine and optimize campaigns based on data-driven insights and trends.

Accountability & Team Collaboration

• Take full ownership and accountability for all aspects of paid media campaigns.
• Collaborate with cross-functional teams, including creative and content teams, to ensure seamless execution of marketing strategies.

Requirements

• Minimum of 2 years of experience

  as a

  Paid Media Specialist

  with a focus on

  Google Ads

  and

  Meta Ads

  .
• Proven track record of successful paid media campaigns with measurable results in Google and Meta platforms.
• In-depth knowledge and hands-on experience with

  paid advertising on Snapchat

  ,

  TikTok

  , and other platforms.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Ability to work independently and take full responsibility for campaign performance and deliverables.
• Strong communication and interpersonal skills, with a sense of accountability and ownership.
• A long-term mindset with a passion for growing with the company and client success.
• Experience in

  D2C marketing

  is a plus.

Why Mobyink Innovations?

• Long-term Opportunity

  : We are looking for candidates who are committed to growing with us for the long run.

• Dynamic Office Culture

  : Our office culture is friendly, supportive, and geared towards continuous learning and growth. We value teamwork and personal responsibility.

• Competitive Salary

  : Starting at

  ₹4,20,000

  annually with opportunities for growth based on performance.

• D2C Agency Experience

  : Work with 35+ leading fashion brands, helping them scale and drive results through performance marketing.