Performance Marketing Manager

Imarticus is Hiring! Are you interested to be a part of our Imarticus family!

We want three things in Imarticians: great profile, different, out-of-the-box thinking; an ability to manage and perform; and, the fearlessness to step up and take charge competently and confidently of ANYTHING!

We love experience. And knowledge.

Imarticus Learning is a technology driven educational institute that has immense expertise in transforming careers across industries such as financial services, analytics and AI, business analysis and core technology.

Why Imarticus?

· We have educated over 35,000 individuals.

· We have also pioneered the concept of professional degrees, “Prodegrees”.

· We cater to the human capital and up-skilling needs of over 120 firms.

· We bridge the gap between academics and the industry providing job specific and industry relevant training.

· We are India's leading Financial Services and Analytics professional education company.

· We have collaborated with global giants to revolutionize learning by allowing aspirants to acquire skills demanded by the industry. Headquartered in Mumbai, we have the centres and teams across India and in Dubai.

Need more info on Imarticus? Head to www.imarticus.org

Job Brief

Responsible for day-to-day operations of paid marketing channels and hands-on execution. performance campaign on Facebook, Google Ads, and Ads Networks for all markets. To maximize spending efficiency, ensure real-time optimization, including budget allocation across channels, platforms, and countries.

Responsibilities

● Drive pay-per-click ad campaigns on Google Ads, Bing, Quora, Facebook, LinkedIn, YouTube, Taboola, Content dB, Outbrain & more.

● Own end-to-end execution of performance marketing campaigns, measurement, reporting, and optimization of paid marketing campaigns for lead generation/customer acquisition, online sales, and revenue generation.

● Explore new lead generation methods and channels to reach out to our TG Initiate affiliate campaign on highly relevant sites and own performance of all paid channels

● Provide and implement recommendations around campaign structuring, targeting across search, display, remarketing, etc. by revenue goals. Analyze paid campaigns, develop insights from the entire marketing funnel data and identify trends and opportunities Build and optimize marketing assets.

● Improve the quality score of ads on Google and optimize campaign structure.

● Improve Keyword Return on Ad Spends by optimizing keywords and campaigns

● Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

● Optimize campaign performance towards awareness, acquisition, retention, and reactivation goals.

● Point out key areas of importance by internal revenue goals.

● Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.) Communicate with team members on campaign developments, timelines, and results

● Occasionally present key data and conclusions to management.

● Facilitate in the creation of annual, quarterly, and monthly marketing budgets. Monitor & review the spending by the budgeted spends

● Create combined paid, organic, affiliate media schedule for All India centers

● Assist in Brand Development for new international markets of Imarticus

Requirements

● An experienced Performance Marketer with a sound understanding of SEM, Lead Acquisition

● A graduate or an MBA with a strong understanding of Consumer Behavior dynamics

● 3-6 years PPC Associate of hands-on performance marketing experience Must have strong Performance Marketing knowledge & experience with an ability to leverage Search, Display, Social, Programmatic, and Automation media to meet marketing objectives

● Must have a strong analytical mindset with an ability to guide teams to optimize costs, reach and lead gen efforts

● Must have previously managed marketing spends of 50 lac or above per month in the digital / e- commerce segment

● Must possess a keen interest in keeping the business abreast of emerging technologies and developments in the digital industry

Required soft-skills

● You are very hands-on and lead from the front to get things done

● You are detail-oriented and can effectively communicate across audiences including senior stakeholders

● You are a people person and can effectively lead teams and play well with peers

● Trouble-shooter with an ability to quickly identify the root cause of a problem and effectively close it through transparency & communication