Performance Marketing Manager

Job Title:

Location:

Experience:

Role Overview:

We are seeking a Performance Marketing Manager who will be responsible for strategizing, executing, and optimizing paid marketing campaigns across digital channels. The ideal candidate will have hands-on experience with scaling paid campaigns, driving customer acquisition, and delivering measurable ROI.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms.
• Manage budgets, monitor campaign performance, and drive efficiency on CPA, CTR, ROI, and other key metrics.
• Conduct A/B testing on creatives, landing pages, and ad copies to improve conversion rates.
• Collaborate with design, content, and product teams to create high-performing digital assets.
• Analyze data, generate insights, and prepare reports to track effectiveness of campaigns.
• Manage remarketing and retargeting strategies to nurture and convert leads.
• Stay updated with latest industry trends, tools, and best practices in performance marketing.
• Support senior leadership in growth strategy and scaling paid acquisition channels.

Required Skills & Competencies:

• Strong hands-on expertise with Google Ads, Facebook Ads Manager, LinkedIn Ads, Display & Programmatic platforms.
• Deep understanding of performance metrics (CPA, CAC, ROAS, CTR, CVR, LTV).
• Proficiency in Google Analytics, App tracking (AppsFlyer / Adjust), Tag Manager, Looker Studio (preferred).
• Experience in budget management, bidding strategies, and media planning.
• Strong analytical and problem-solving skills with proficiency in Excel.
• Ability to manage multiple campaigns simultaneously and deliver results under deadlines.
• Good communication and cross-functional collaboration skills.

Preferred Background:

• 4-7 years of experience in performance marketing.
• Prior experience in EdTech, SaaS, HealthTech, or consumer internet is a plus.
• Exposure to app-based user acquisition campaigns will be an added advantage.